Waterless Cosmetics Market Scope
Over the past few decades, climate change making drier regions even drier, roughly two-thirds of the world’s population already experience water scarcity for at least one month out of the year, with that figure only set to grow. The waterless concept was originally about increasing the potency of skincare products to have a greater efficacy on the skin, it represents a desire for clean, travel-friendly, and non-toxic formulas amid growing sustainability concerns. Makeup is also going waterless, with a number of nascent and established brands launching water-free products. For example, Pinch of Colour has a line ranging from matte lip color in 12 shades to face tint in six skin tones. Then there’s Vapour, which has formulated 97 percent of its products without water while 100 percent of its lip and cheek products are fully water-free. According to the research, Water will most certainly become a luxury the fact, two-thirds of the world’s population will experience water shortages by 2025, as only 1 percent of the Earth’s water supply is accessible freshwater. With a growing world population, economic development, and increased consumption, The rise of clean beauty, people are looking for healthier, more sustainable alternatives when it comes to cosmetics thus the demand or the waterless cosmetics is booming across the globe.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Waterless Cosmetics market throughout the predicted period.
Unilever (United Kingdom), L'Oreal (France), Procter and Gamble (United States), Pinch of Colour (United States), Clensta (Netherlands), Loli (United States), Kao (Japan), Azafran Innovacion(India), Marrieclair (United States) and Beiersdorf (Germany) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Waterless Cosmetics market by Type (Skincare, Haircare, Fragrances and Makeup and Color Cosmetics), by Application (Personal and Professional) and Region with country level break-up.
On the basis of geography, the market of Waterless Cosmetics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
launching innovative waterless formulas
Market Growth Drivers:
The urgency of a global crisis around the diminishing of water will spotlight our growing need for waterless products, Growing sustainability concerns and The rise of waterless beauty
Challenges:
Lack of awareness regarding waterless cosmetics
Restraints:
High cost associated with the waterless cosmetics
Opportunities:
The boom in the personal care and cosmetics industry is a growing contributor and The demand for waterless cosmetics and R&D efforts and release is giving huge opportunities for growth for the manufacturers of waterless cosmetics in the world.
Market Leaders and their Expansionary Development Strategies
In February 2020 Beiersdorf German-based beauty product producer has obtained the Natural brand stop The Water While Using Me! intentions to mutually escalate the effect of practical healthy skin and further their obligation to the atmosphere and asset assurance The acquisition complements Beiersdorf’sportfolio in the characteristic beautifiers fragment and further reinforces its manageable concentration as a component of its consideration.
In January 2021 new business Everist zero beauty waste r dispatches waterless haircare concentrates new brand has disclosed its first patent-forthcoming waterless cleanser and conditioner concentrates. The haircare items have been planned as an option in contrast to conventional shampoos and conditioners, and to be more advantageous than bar or powders. Everist's first items offer a velvety glue surface that is 'actuated' by the water in the shower.
Analyst View
The future of water conservation is set to expand waterless cosmetics conservation awareness to areas beyond product development and enter the home and beauty routines of end users. Increasingly, the personal care industry is embracing water-saving efforts and incorporating the environmentally-savvy and eco-friendly messaging into its brand story. Yet, waterless formulations such as dry masks and dry shampoos can still focus on innovation and provide an exponential beauty.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Waterless Cosmetics Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.