Global Real Time Bidding Market Overview:
Real-time bidding (RTB) is a method through which online ad impressions are bought and sold through real-time auctions that occur online on websites or any other online platforms. As a user clicks on ad on his web browser, the information about the page and the information about the user is passed on to an ad exchange, which tries to auction it off to the highest price the bidder is willing to pay for the impression. After that the winning bidder’s ad is loaded to the web page almost instantly. This is the market is important for the advertiser who is aiming for the targeted ad. Some of the players profiled in the study are Facebook (United States), Google (United States), WPP plc (United Kingdom), Adobe (United States), Criteo Advertising (France), PubMatic (United States), Amazon (United States), Criteo (France), OpenX (United States) and Adform (Denmark).
On the basis of geography, the market of Real Time Bidding has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platforms, the sub-segment i.e. IOS will boost the Real Time Bidding market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Services, the sub-segment i.e. Supply Side Services will boost the Real Time Bidding market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increase in Number of various Social Media Platforms
- Increase in Number of Internet Users Across Globe
- Increased Efficiency of targeted Ads Due to Various Machine Learning Models
- The Rise in RTB Video Segments
- There Is Need to Serve Rising New Internet Users in Developing Countries
- Various Ad Blockers Available Online for Web Browsers
- Different Regulations on Serving Ads in Different Regions
- It Iis Harder to Track Users on Mobile or Verify Unique User ID
- Regulations Like GDPR In Europe Make it Difficult to Track User
- As More and More New Social Media Platforms Look for Ads, There Is More Space for Personalised Ads
- More Advancements in Processing Capabilities are Set to Vastly Increase Efficiency of Targets Advertisements
General Data Protection Regulation (GDPR) has a set of guidelines that need to comply if companies want to operate in Europe. Various operating side regulations are coming in like Nutrition Label in the iOS app store.
There are numerous firms operating in the domain but few have huge market shares like Google and Facebook. Competition is dependent on the platform or audience you are aiming for.
Target Audience:New Entrants in the Advertising Space, Supply Side Bidders and Demand Side Bidders
Major Objectives Focused through this Study To define, describe, and forecast the Global Real Time Bidding market on the basis of product  , application [Image Banners, Video Banners and Interactive Banners], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Real Time Bidding market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Real Time Bidding industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Smaato (United States), Yandex (Russia) and Salesforce (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Real Time Bidding market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.