Global In-App Purchase Market

In-App Purchase Comprehensive Study by Type (Consumable, Non-Consumable, Subscription), App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning, Others), Operating System (Android, IOS, Others) Players and Region - Global Market Outlook to 2030

In-App Purchase Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 20.3%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is In-App Purchase Market Scope?
In-app purchases can be used to sell a variety of content, including subscriptions, new features, and services. In-app purchasing refers to the buying of goods and services from inside an application on a mobile device, such as a smartphone or tablet. In-app purchases allow developers to provide their applications for free. The developer then advertises upgrades to the paid version, paid feature unlocks, special items for sale, or even ads other apps and services to anyone who downloads the free version.

Influencing Trend:
Increase in Data Usage and Internet Penetration across the Globe

Market Growth Drivers:
Increase in Smartphone Users across the Globe and Technological Advancement in Smart Phones and Rise in Use of Various Promotional Strategies and Offers such as Loyalty Programs

Challenges:
Lack of Skilled Working Professionals

Restraints:
Digital Illiteracy and Limited Digital Infrastructure and Uncertainty of Enterprises in Developing their Own Applications

Opportunities:
Addition of New Games and Ongoing Innovation in Technology and Surge in Expenditure on digital Advertisement

The In-App Purchase market study is being classified by Type (Consumable, Non-Consumable and Subscription), by Application and major geographies with country level break-up.

The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global In-App Purchase market throughout the predicted period.

Apple Inc (United States), Google LLC (United States), Disney (United States), King Limited (Sweden), Netflix, Inc (United States), Rakuten, Inc. (Japan), Sony Corporation (Japan), Spotify Technology S.A (Sweden), Amazon Prime Video (United States) and ePlay Digital Inc. (Canada) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Tencent Holdings Ltd. (China) and IAC (United States).

Segmentation Analysis
Analyst at AMA have segmented the market study of Global In-App Purchase market by Type, Application and Region.

On the basis of geography, the market of In-App Purchase has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Market Influencers and their Development Strategies
In August 2020, the user action that had the highest average acquisition cost in North America was making an-in app purchase. The cost to acquire an in-app buyer amounted to 74.68 U.S. dollars during the measured period. Getting users to subscribe was slightly less expensive at 64.27 U.S. dollars.
In January 2020, ePlay Digital Inc. has announced that Big Shot has been downloaded over 35,000 times and revenue increased 580% in December for iOS and Android since the Company officially launched the augmented reality fantasy sports mobile game in Toronto and Los Angeles in October.


Key Target Audience
In-App Purchase Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others

In-App Purchase Market Study: Important Years
AttributesDetails
Study Period2018-2030
Base Year2023
Forecast Period2024-2030
Historical Period2018-2023
UnitValue (USD Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


Major Highlights of Market Study

Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in In-App Purchase Market.

Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.

Forces & Market Dynamics: Growth drivers, restraints & opportunities available in In-App Purchase industry is examined with reference relevant market sectors and sub-sectors.

Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.

To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.

Report Objectives / Segmentation Covered

By Type
  • Consumable
  • Non-Consumable
  • Subscription
By App Category
  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others

By Operating System
  • Android
  • IOS
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase in Smartphone Users across the Globe and Technological Advancement in Smart Phones
      • 3.2.2. Rise in Use of Various Promotional Strategies and Offers such as Loyalty Programs
    • 3.3. Market Challenges
      • 3.3.1. Lack of Skilled Working Professionals
    • 3.4. Market Trends
      • 3.4.1. Increase in Data Usage and Internet Penetration across the Globe
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global In-App Purchase, by Type, App Category, Operating System and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global In-App Purchase (Value)
      • 5.2.1. Global In-App Purchase by: Type (Value)
        • 5.2.1.1. Consumable
        • 5.2.1.2. Non-Consumable
        • 5.2.1.3. Subscription
      • 5.2.2. Global In-App Purchase by: App Category (Value)
        • 5.2.2.1. Gaming
        • 5.2.2.2. Entertainment & Music
        • 5.2.2.3. Health & Fitness
        • 5.2.2.4. Travel & Hospitality
        • 5.2.2.5. Retail & E-Commerce
        • 5.2.2.6. Education & Learning
        • 5.2.2.7. Others
      • 5.2.3. Global In-App Purchase by: Operating System (Value)
        • 5.2.3.1. Android
        • 5.2.3.2. IOS
        • 5.2.3.3. Others
      • 5.2.4. Global In-App Purchase Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. In-App Purchase: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Apple Inc (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google LLC (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Disney (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. King Limited (Sweden)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Netflix, Inc (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Rakuten, Inc. (Japan)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Sony Corporation (Japan)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Spotify Technology S.A (Sweden)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Amazon Prime Video (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. EPlay Digital Inc. (Canada)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global In-App Purchase Sale, by Type, App Category, Operating System and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global In-App Purchase (Value)
      • 7.2.1. Global In-App Purchase by: Type (Value)
        • 7.2.1.1. Consumable
        • 7.2.1.2. Non-Consumable
        • 7.2.1.3. Subscription
      • 7.2.2. Global In-App Purchase by: App Category (Value)
        • 7.2.2.1. Gaming
        • 7.2.2.2. Entertainment & Music
        • 7.2.2.3. Health & Fitness
        • 7.2.2.4. Travel & Hospitality
        • 7.2.2.5. Retail & E-Commerce
        • 7.2.2.6. Education & Learning
        • 7.2.2.7. Others
      • 7.2.3. Global In-App Purchase by: Operating System (Value)
        • 7.2.3.1. Android
        • 7.2.3.2. IOS
        • 7.2.3.3. Others
      • 7.2.4. Global In-App Purchase Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. In-App Purchase: by Type(USD Million)
  • Table 2. In-App Purchase Consumable , by Region USD Million (2018-2023)
  • Table 3. In-App Purchase Non-Consumable , by Region USD Million (2018-2023)
  • Table 4. In-App Purchase Subscription , by Region USD Million (2018-2023)
  • Table 5. In-App Purchase: by App Category(USD Million)
  • Table 6. In-App Purchase Gaming , by Region USD Million (2018-2023)
  • Table 7. In-App Purchase Entertainment & Music , by Region USD Million (2018-2023)
  • Table 8. In-App Purchase Health & Fitness , by Region USD Million (2018-2023)
  • Table 9. In-App Purchase Travel & Hospitality , by Region USD Million (2018-2023)
  • Table 10. In-App Purchase Retail & E-Commerce , by Region USD Million (2018-2023)
  • Table 11. In-App Purchase Education & Learning , by Region USD Million (2018-2023)
  • Table 12. In-App Purchase Others , by Region USD Million (2018-2023)
  • Table 13. In-App Purchase: by Operating System(USD Million)
  • Table 14. In-App Purchase Android , by Region USD Million (2018-2023)
  • Table 15. In-App Purchase IOS , by Region USD Million (2018-2023)
  • Table 16. In-App Purchase Others , by Region USD Million (2018-2023)
  • Table 17. South America In-App Purchase, by Country USD Million (2018-2023)
  • Table 18. South America In-App Purchase, by Type USD Million (2018-2023)
  • Table 19. South America In-App Purchase, by App Category USD Million (2018-2023)
  • Table 20. South America In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 21. Brazil In-App Purchase, by Type USD Million (2018-2023)
  • Table 22. Brazil In-App Purchase, by App Category USD Million (2018-2023)
  • Table 23. Brazil In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 24. Argentina In-App Purchase, by Type USD Million (2018-2023)
  • Table 25. Argentina In-App Purchase, by App Category USD Million (2018-2023)
  • Table 26. Argentina In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 27. Rest of South America In-App Purchase, by Type USD Million (2018-2023)
  • Table 28. Rest of South America In-App Purchase, by App Category USD Million (2018-2023)
  • Table 29. Rest of South America In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 30. Asia Pacific In-App Purchase, by Country USD Million (2018-2023)
  • Table 31. Asia Pacific In-App Purchase, by Type USD Million (2018-2023)
  • Table 32. Asia Pacific In-App Purchase, by App Category USD Million (2018-2023)
  • Table 33. Asia Pacific In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 34. China In-App Purchase, by Type USD Million (2018-2023)
  • Table 35. China In-App Purchase, by App Category USD Million (2018-2023)
  • Table 36. China In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 37. Japan In-App Purchase, by Type USD Million (2018-2023)
  • Table 38. Japan In-App Purchase, by App Category USD Million (2018-2023)
  • Table 39. Japan In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 40. India In-App Purchase, by Type USD Million (2018-2023)
  • Table 41. India In-App Purchase, by App Category USD Million (2018-2023)
  • Table 42. India In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 43. South Korea In-App Purchase, by Type USD Million (2018-2023)
  • Table 44. South Korea In-App Purchase, by App Category USD Million (2018-2023)
  • Table 45. South Korea In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 46. Taiwan In-App Purchase, by Type USD Million (2018-2023)
  • Table 47. Taiwan In-App Purchase, by App Category USD Million (2018-2023)
  • Table 48. Taiwan In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 49. Australia In-App Purchase, by Type USD Million (2018-2023)
  • Table 50. Australia In-App Purchase, by App Category USD Million (2018-2023)
  • Table 51. Australia In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 52. Rest of Asia-Pacific In-App Purchase, by Type USD Million (2018-2023)
  • Table 53. Rest of Asia-Pacific In-App Purchase, by App Category USD Million (2018-2023)
  • Table 54. Rest of Asia-Pacific In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 55. Europe In-App Purchase, by Country USD Million (2018-2023)
  • Table 56. Europe In-App Purchase, by Type USD Million (2018-2023)
  • Table 57. Europe In-App Purchase, by App Category USD Million (2018-2023)
  • Table 58. Europe In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 59. Germany In-App Purchase, by Type USD Million (2018-2023)
  • Table 60. Germany In-App Purchase, by App Category USD Million (2018-2023)
  • Table 61. Germany In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 62. France In-App Purchase, by Type USD Million (2018-2023)
  • Table 63. France In-App Purchase, by App Category USD Million (2018-2023)
  • Table 64. France In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 65. Italy In-App Purchase, by Type USD Million (2018-2023)
  • Table 66. Italy In-App Purchase, by App Category USD Million (2018-2023)
  • Table 67. Italy In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 68. United Kingdom In-App Purchase, by Type USD Million (2018-2023)
  • Table 69. United Kingdom In-App Purchase, by App Category USD Million (2018-2023)
  • Table 70. United Kingdom In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 71. Netherlands In-App Purchase, by Type USD Million (2018-2023)
  • Table 72. Netherlands In-App Purchase, by App Category USD Million (2018-2023)
  • Table 73. Netherlands In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 74. Rest of Europe In-App Purchase, by Type USD Million (2018-2023)
  • Table 75. Rest of Europe In-App Purchase, by App Category USD Million (2018-2023)
  • Table 76. Rest of Europe In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 77. MEA In-App Purchase, by Country USD Million (2018-2023)
  • Table 78. MEA In-App Purchase, by Type USD Million (2018-2023)
  • Table 79. MEA In-App Purchase, by App Category USD Million (2018-2023)
  • Table 80. MEA In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 81. Middle East In-App Purchase, by Type USD Million (2018-2023)
  • Table 82. Middle East In-App Purchase, by App Category USD Million (2018-2023)
  • Table 83. Middle East In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 84. Africa In-App Purchase, by Type USD Million (2018-2023)
  • Table 85. Africa In-App Purchase, by App Category USD Million (2018-2023)
  • Table 86. Africa In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 87. North America In-App Purchase, by Country USD Million (2018-2023)
  • Table 88. North America In-App Purchase, by Type USD Million (2018-2023)
  • Table 89. North America In-App Purchase, by App Category USD Million (2018-2023)
  • Table 90. North America In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 91. United States In-App Purchase, by Type USD Million (2018-2023)
  • Table 92. United States In-App Purchase, by App Category USD Million (2018-2023)
  • Table 93. United States In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 94. Canada In-App Purchase, by Type USD Million (2018-2023)
  • Table 95. Canada In-App Purchase, by App Category USD Million (2018-2023)
  • Table 96. Canada In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 97. Mexico In-App Purchase, by Type USD Million (2018-2023)
  • Table 98. Mexico In-App Purchase, by App Category USD Million (2018-2023)
  • Table 99. Mexico In-App Purchase, by Operating System USD Million (2018-2023)
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. In-App Purchase: by Type(USD Million)
  • Table 111. In-App Purchase Consumable , by Region USD Million (2025-2030)
  • Table 112. In-App Purchase Non-Consumable , by Region USD Million (2025-2030)
  • Table 113. In-App Purchase Subscription , by Region USD Million (2025-2030)
  • Table 114. In-App Purchase: by App Category(USD Million)
  • Table 115. In-App Purchase Gaming , by Region USD Million (2025-2030)
  • Table 116. In-App Purchase Entertainment & Music , by Region USD Million (2025-2030)
  • Table 117. In-App Purchase Health & Fitness , by Region USD Million (2025-2030)
  • Table 118. In-App Purchase Travel & Hospitality , by Region USD Million (2025-2030)
  • Table 119. In-App Purchase Retail & E-Commerce , by Region USD Million (2025-2030)
  • Table 120. In-App Purchase Education & Learning , by Region USD Million (2025-2030)
  • Table 121. In-App Purchase Others , by Region USD Million (2025-2030)
  • Table 122. In-App Purchase: by Operating System(USD Million)
  • Table 123. In-App Purchase Android , by Region USD Million (2025-2030)
  • Table 124. In-App Purchase IOS , by Region USD Million (2025-2030)
  • Table 125. In-App Purchase Others , by Region USD Million (2025-2030)
  • Table 126. South America In-App Purchase, by Country USD Million (2025-2030)
  • Table 127. South America In-App Purchase, by Type USD Million (2025-2030)
  • Table 128. South America In-App Purchase, by App Category USD Million (2025-2030)
  • Table 129. South America In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 130. Brazil In-App Purchase, by Type USD Million (2025-2030)
  • Table 131. Brazil In-App Purchase, by App Category USD Million (2025-2030)
  • Table 132. Brazil In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 133. Argentina In-App Purchase, by Type USD Million (2025-2030)
  • Table 134. Argentina In-App Purchase, by App Category USD Million (2025-2030)
  • Table 135. Argentina In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 136. Rest of South America In-App Purchase, by Type USD Million (2025-2030)
  • Table 137. Rest of South America In-App Purchase, by App Category USD Million (2025-2030)
  • Table 138. Rest of South America In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 139. Asia Pacific In-App Purchase, by Country USD Million (2025-2030)
  • Table 140. Asia Pacific In-App Purchase, by Type USD Million (2025-2030)
  • Table 141. Asia Pacific In-App Purchase, by App Category USD Million (2025-2030)
  • Table 142. Asia Pacific In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 143. China In-App Purchase, by Type USD Million (2025-2030)
  • Table 144. China In-App Purchase, by App Category USD Million (2025-2030)
  • Table 145. China In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 146. Japan In-App Purchase, by Type USD Million (2025-2030)
  • Table 147. Japan In-App Purchase, by App Category USD Million (2025-2030)
  • Table 148. Japan In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 149. India In-App Purchase, by Type USD Million (2025-2030)
  • Table 150. India In-App Purchase, by App Category USD Million (2025-2030)
  • Table 151. India In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 152. South Korea In-App Purchase, by Type USD Million (2025-2030)
  • Table 153. South Korea In-App Purchase, by App Category USD Million (2025-2030)
  • Table 154. South Korea In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 155. Taiwan In-App Purchase, by Type USD Million (2025-2030)
  • Table 156. Taiwan In-App Purchase, by App Category USD Million (2025-2030)
  • Table 157. Taiwan In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 158. Australia In-App Purchase, by Type USD Million (2025-2030)
  • Table 159. Australia In-App Purchase, by App Category USD Million (2025-2030)
  • Table 160. Australia In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 161. Rest of Asia-Pacific In-App Purchase, by Type USD Million (2025-2030)
  • Table 162. Rest of Asia-Pacific In-App Purchase, by App Category USD Million (2025-2030)
  • Table 163. Rest of Asia-Pacific In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 164. Europe In-App Purchase, by Country USD Million (2025-2030)
  • Table 165. Europe In-App Purchase, by Type USD Million (2025-2030)
  • Table 166. Europe In-App Purchase, by App Category USD Million (2025-2030)
  • Table 167. Europe In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 168. Germany In-App Purchase, by Type USD Million (2025-2030)
  • Table 169. Germany In-App Purchase, by App Category USD Million (2025-2030)
  • Table 170. Germany In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 171. France In-App Purchase, by Type USD Million (2025-2030)
  • Table 172. France In-App Purchase, by App Category USD Million (2025-2030)
  • Table 173. France In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 174. Italy In-App Purchase, by Type USD Million (2025-2030)
  • Table 175. Italy In-App Purchase, by App Category USD Million (2025-2030)
  • Table 176. Italy In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 177. United Kingdom In-App Purchase, by Type USD Million (2025-2030)
  • Table 178. United Kingdom In-App Purchase, by App Category USD Million (2025-2030)
  • Table 179. United Kingdom In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 180. Netherlands In-App Purchase, by Type USD Million (2025-2030)
  • Table 181. Netherlands In-App Purchase, by App Category USD Million (2025-2030)
  • Table 182. Netherlands In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 183. Rest of Europe In-App Purchase, by Type USD Million (2025-2030)
  • Table 184. Rest of Europe In-App Purchase, by App Category USD Million (2025-2030)
  • Table 185. Rest of Europe In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 186. MEA In-App Purchase, by Country USD Million (2025-2030)
  • Table 187. MEA In-App Purchase, by Type USD Million (2025-2030)
  • Table 188. MEA In-App Purchase, by App Category USD Million (2025-2030)
  • Table 189. MEA In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 190. Middle East In-App Purchase, by Type USD Million (2025-2030)
  • Table 191. Middle East In-App Purchase, by App Category USD Million (2025-2030)
  • Table 192. Middle East In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 193. Africa In-App Purchase, by Type USD Million (2025-2030)
  • Table 194. Africa In-App Purchase, by App Category USD Million (2025-2030)
  • Table 195. Africa In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 196. North America In-App Purchase, by Country USD Million (2025-2030)
  • Table 197. North America In-App Purchase, by Type USD Million (2025-2030)
  • Table 198. North America In-App Purchase, by App Category USD Million (2025-2030)
  • Table 199. North America In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 200. United States In-App Purchase, by Type USD Million (2025-2030)
  • Table 201. United States In-App Purchase, by App Category USD Million (2025-2030)
  • Table 202. United States In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 203. Canada In-App Purchase, by Type USD Million (2025-2030)
  • Table 204. Canada In-App Purchase, by App Category USD Million (2025-2030)
  • Table 205. Canada In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 206. Mexico In-App Purchase, by Type USD Million (2025-2030)
  • Table 207. Mexico In-App Purchase, by App Category USD Million (2025-2030)
  • Table 208. Mexico In-App Purchase, by Operating System USD Million (2025-2030)
  • Table 209. Research Programs/Design for This Report
  • Table 210. Key Data Information from Secondary Sources
  • Table 211. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global In-App Purchase: by Type USD Million (2018-2023)
  • Figure 5. Global In-App Purchase: by App Category USD Million (2018-2023)
  • Figure 6. Global In-App Purchase: by Operating System USD Million (2018-2023)
  • Figure 7. South America In-App Purchase Share (%), by Country
  • Figure 8. Asia Pacific In-App Purchase Share (%), by Country
  • Figure 9. Europe In-App Purchase Share (%), by Country
  • Figure 10. MEA In-App Purchase Share (%), by Country
  • Figure 11. North America In-App Purchase Share (%), by Country
  • Figure 12. Global In-App Purchase share by Players 2023 (%)
  • Figure 13. Global In-App Purchase share by Players (Top 3) 2023(%)
  • Figure 14. Global In-App Purchase share by Players (Top 5) 2023(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Apple Inc (United States) Revenue, Net Income and Gross profit
  • Figure 17. Apple Inc (United States) Revenue: by Geography 2023
  • Figure 18. Google LLC (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google LLC (United States) Revenue: by Geography 2023
  • Figure 20. Disney (United States) Revenue, Net Income and Gross profit
  • Figure 21. Disney (United States) Revenue: by Geography 2023
  • Figure 22. King Limited (Sweden) Revenue, Net Income and Gross profit
  • Figure 23. King Limited (Sweden) Revenue: by Geography 2023
  • Figure 24. Netflix, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 25. Netflix, Inc (United States) Revenue: by Geography 2023
  • Figure 26. Rakuten, Inc. (Japan) Revenue, Net Income and Gross profit
  • Figure 27. Rakuten, Inc. (Japan) Revenue: by Geography 2023
  • Figure 28. Sony Corporation (Japan) Revenue, Net Income and Gross profit
  • Figure 29. Sony Corporation (Japan) Revenue: by Geography 2023
  • Figure 30. Spotify Technology S.A (Sweden) Revenue, Net Income and Gross profit
  • Figure 31. Spotify Technology S.A (Sweden) Revenue: by Geography 2023
  • Figure 32. Amazon Prime Video (United States) Revenue, Net Income and Gross profit
  • Figure 33. Amazon Prime Video (United States) Revenue: by Geography 2023
  • Figure 34. EPlay Digital Inc. (Canada) Revenue, Net Income and Gross profit
  • Figure 35. EPlay Digital Inc. (Canada) Revenue: by Geography 2023
  • Figure 36. Global In-App Purchase: by Type USD Million (2025-2030)
  • Figure 37. Global In-App Purchase: by App Category USD Million (2025-2030)
  • Figure 38. Global In-App Purchase: by Operating System USD Million (2025-2030)
  • Figure 39. South America In-App Purchase Share (%), by Country
  • Figure 40. Asia Pacific In-App Purchase Share (%), by Country
  • Figure 41. Europe In-App Purchase Share (%), by Country
  • Figure 42. MEA In-App Purchase Share (%), by Country
  • Figure 43. North America In-App Purchase Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Apple Inc (United States)
  • Google LLC (United States)
  • Disney (United States)
  • King Limited (Sweden)
  • Netflix, Inc (United States)
  • Rakuten, Inc. (Japan)
  • Sony Corporation (Japan)
  • Spotify Technology S.A (Sweden)
  • Amazon Prime Video (United States)
  • ePlay Digital Inc. (Canada)
Additional players considered in the study are as follows:
Tencent Holdings Ltd. (China) , IAC (United States)
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Key Highlights of Report


Mar 2024 225 Pages 81 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global In-App Purchase Market Quantitative research analysis
Global In-App Purchase Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The prominent players of Global In-App Purchase market are Apple Inc (United States), Google LLC (United States), Disney (United States), King Limited (Sweden), Netflix, Inc (United States), Rakuten, Inc. (Japan), Sony Corporation (Japan), Spotify Technology S.A (Sweden), Amazon Prime Video (United States) and ePlay Digital Inc. (Canada).
In this highly competitive & fast evolving In-App Purchase industry, the top strategic priorities would remain consistent like innovation, R&D, and M&A.
The Global In-App Purchase market is expected to see a growth of 20.3% during projected year 2023 to 2030.

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