Global Public Affairs and Advocacy Software Market Overview:
The number of social media users worldwide is increasing, in 2018 it was around 3.8Bn. People are using social media to share their experiences with the products and brands they use and many new customers are also looking to social media to make their purchasing decision. With this trend, itís necessary for businesses to enforce social media advocacy that will connect with their audience and encourage them to spread positive stories about the brand. It is aimed at spreading the word about the product or campaign in a positive light. Public affairs and advocacy software are used to grow the community of the audience and influence the community for some sort of action. This software may come with the ability to send text messages, promotional content, and other communication tools. Rarely this software also allow hosts for money-raising and payment processing. With the increasing need of organizations to connect with their current and potential users; the need for public affairs and advocacy software is also rising. Some of the players profiled in the study are NationBuilder (United States), Bloomberg Government (United States), Ecanvasser (Ireland), LegiStorm (United States), Socxo (United States), Bloomerang (United States), Influitive (Canada), VoterVoice (United States), Salsa Labs (United States) and DSMN8 (United Kingdom).
On the basis of geography, the market of Public Affairs and Advocacy Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Windows will boost the Public Affairs and Advocacy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Smart Fields will boost the Public Affairs and Advocacy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Non-Profit Organization will boost the Public Affairs and Advocacy Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing Number of Social Media Users Talking About the Products They Use
- Growing Need of Brands to Receive Direct Feedback from Their Customers
- Increasing Use of Public Affairs and Advocacy Software for Pollical Campaigns
- Integration of Intuitive Interface in Public Affairs and Advocacy Software to Attract More Customers
- Growing Concern About Privacy Hindering the Public Affairs and Advocacy Software
- Increasing Demand of Public Affairs and Advocacy Software from SMEs
- Surging Awareness About Public Affairs and Advocacy Software
- Reluctance from Customer to Share their Contact Information
Key Market Developments:
In Sept 2017, Ecanvasser, an Irish political campaign software company announced the agreement of a major pilot scheme with Europeís third-largest political alliance- Liberal and Democrats for Europe Group. With this agreement, ALDE will make Ecanvasser toll available to all sixty parties included in the alliance. This pilot scheme will boost into Europe for Ecanvasser which already powers over 800 campaigns in 48 countries across the globe.
With the increasing need for campaigns be it commercial or political to have a connection with their audience as efficiently as possible; the demand for Public Affairs and Advocacy Software is increasing. In this market familiarity with end users is essential. Few of the market leaders in this market have a huge presence even though there is a huge number of players operating in this market. New entrants in this market could focus on one type of campaign directed to one type of organization and then expand their portfolio of products.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Public Affairs and Advocacy Software Providers, Government Regulatory and Research Organizations, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Public Affairs and Advocacy Software market on the basis of product  , application [Volunteering, Event Hosting, Promotional Campaign, Organize Movement and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Public Affairs and Advocacy Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Public Affairs and Advocacy Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Public Affairs and Advocacy Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.