What is Men's Intimate Care Products Market?
Intimate hygiene is no longer just a problem for women; it has now become a concern for men. The demand for intimate care items is growing as people become more conscious of the value of preserving intimate care, regardless of their gender. The regular use of Intimate care products helps in reducing risk of infections, itchiness or any Discomfort. The shifting roles and perceptions of men toward health-related issues have fueled the demand for intimate care items in recent years. Millennials have boosted their monthly spending on personal grooming and hygiene products as they forge their own journey into adulthood and change the economy. This will help to promote the market's growth. The market for intimate hygiene products for men is on the increase, thanks to rising awareness about intimate hygiene products and the demand for men's grooming products. Men's shopping patterns are shifting. Companies are launching new products, expanding product retail space, and employing creative marketing tactics to increase penetration in the market as male consumers' interest in intimate hygiene products grows.
The market study is being classified by Type (Washes, Wipes, Antiperspirants, Creams/Moisturizers and Others) and major geographies with country level break-up.
The Procter and Gamble Company (United States), Secrethem (China), Colgate Palmolive (United States), Coty Inc. (United States), Unilever PLC (United Kingdom), Church & Dwight (United States), Beiersdorf A.G (Germany), L'Oreal S.A. (France), Modern Beauty Salon Holdings Limited (Hong Kong), Reckitt and Benckiser (United Kingdom) and Manscaped (United States) are some of the key players profiled in the study.
The market for Menís Grooming products is highly competitive with several global and local players present in the market. With increasing demand of these products, global players are using various product innovation and marketing techniques to gain a competitive advantage over others in the market. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Men's Intimate Care Products market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Men's Intimate Care Products market by Type, Application and Region.
On the basis of geography, the market of Men's Intimate Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Awareness among Women about Health and Hygiene
- Ease Availability of Products
- Increasing Demand for Organic Intimate Products
- Availability of Alternatives in the Market
- Increase in Marketing Programs for Intimate Care Products
- Growing Government Initiatives to Promote Personal Hygiene among Men
- Low Awareness about Men Intimate Care Products in Underdeveloped and Developing Countries
In October 2020 Ė Amore Pacific launched new grooming brand in the U.S named Broandtips and AmorePacifc launched Bro& Tips on Amazon in August in an effort to strengthen its position as a multifunctional male grooming brand in the global male personal care market
Key Target AudienceVenture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Men Intimate Care Product Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
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