Global Push Technology Market Overview:
Push Technology refers to an internet communication system in which the transaction request is generated by the central web server or publisher and then pushed towards the client. Push technology got its name from its ability to push information to a userís desktop instead of the user manually making a request. Push technology-based services are often based on the information preference of the user in advance. A user or client subscribes to various information channels which are provided by the server so, whenever information becomes available on the server pushes the information to the client. Instant Messaging and in-sync conferencing are typical examples of push service. In this case new messages, e-mails are other new data whether it is in form of text, images, or videos is instantly pushed towards the client. Push technology is the prime feature of modern web applications.
- Growing Demand for Internet-Based Services Like Instant Chat Messaging, E-Mails, Feeds, etc.
- Demand for Instant Information Access
- Growing Use of Push Technology to Receive Instant Stock Market Updates
- Increasing Use of Push Technology to Keep User Engaged
- Client Have to Be Connected to The Server at All Times for Push Technology to Work
- Increasing Use of Push Technology in Mobile Applications for Marketing Purposes
- Growing Use of Push Technology in Web Applications Like Gaming, Sports Results, etc.
- Push Technology Constantly Uses Resources on Server While Its Open
Some of the key players profiled in the report are Amazon SNS (United States), OneSignal (United States), Push Technology (United Kingdom), Kumulos (United Kingdom), Pushwoosh (United States), Airship (United States), Leanplum (United States), Intercom (United States), SWRVE (United States) and Mixpanel (United States). Additionally, following companies can also be profiled that are part of our coverage like Catapush (Italy), Taplytics (Canada) and Pusher (United Kingdom). Considering Market by Device, the sub-segment i.e. Personal Computers will boost the Push Technology market. Considering Market by Features, the sub-segment i.e. Push Notifications will boost the Push Technology market.
Latest Market Insights:
In April 2020, Push Technology a UK company provider of real-time intelligent data streaming and messages got the 10 Million pounds investment in series A investment round. This round was led by Maven Capital Partners along with existing investors like Guinness Asset Management and Stephens Capital Partners. With the help of this investment; the firm is planning to expand its existing sales and marketing operations and also accelerate its ongoing product development efforts.
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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Research Methodology:The top-down and bottom-up approaches are used to estimate and validate the size of the Global Push Technology market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Push Technology market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Push Technology Providers, Government Regulatory and Research Organizations, End-Use Industries and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.