What is Digital Analytics Solutions?
Digital Analytics Solutions are software or web based mechanisms which collect digital data through social media, websites, mobile phone applications, etc. and process or analyse, and visualise that data to find insights or patterns. Such analytical services are important to better target audience, identify audience and study the market. This solutions also help in enhancing experience of consumers. The growing digitisation push, increasing number of smartphone and social media users and adoption of cloud computing solutions is leading to boom in the market of digital analytics solutions. Geographically, North America is the dominant most market with Europe and Asia Pacific rapidly adopting digital analytics solutions.
The market study is broken down, by Application (Social Media Marketing, Intranet Web Analytics, Mobile Analytics, User Behavior Analytics, Integrated Big Data Analytics and Others) and major geographies with country level break-up.
Research Analyst at AMA estimates that Players from North America will contribute to the maximum growth of Global Digital Analytics Solutions market throughout the predicted period.
Microsoft Corporation (United States), Accenture Plc (Ireland), IBM Corporation (United States), Google LLC (United States), Facebook Inc. (United States), Adobe Systems Inc. (United States), SAS Institute (United States), Salesforce.com Inc. (United States), Verizon Media (United States) and Splunk Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are MicroStrategy Inc. (United States), AT Internet (France) and SimilarWeb Ltd. (Israel).
AdvanceMarketAnalytics has segmented the market of Global Digital Analytics Solutions market by Type, Application and Region.
On the basis of geography, the market of Digital Analytics Solutions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. SMEs will boost the Digital Analytics Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. On Premise Based will boost the Digital Analytics Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. BFSI will boost the Digital Analytics Solutions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, Accenture Plc, Ireland based multinational IT and Consulting Company announced completion of acquisition of Byte Prophecy which is an automated big data analytics firm employing 50 data science and data engineering experts. The acquisition will enable Accenture to improve and strengthen its Artificial Intelligence and Digital Analytics Portfolio.
In 2020, Microsoft Corporation, Global Tech Giant famous through its operating system and cloud computing services has announced launch of Clarity Analytics Product. This new product will enable consumers to straightforward insights through digital analytics with easy to use and easy to understand interface.
- Integration of Big Data with Artificial Intelligence
- Rise of Customer Data Platforms
- Large Scale Growth of E-Commerce Websites
- Increasing Digitisation of Operations
- Growing Number of Smart Phone Users
- Rising Social Media Users
- Small and Medium Enterprises has Created Growth Opportunity
- Poor IT Infrastructure in Developing Countries
- Frequent Incidents of Cyber Attacks
- Enhanced Concerns about Privacy
Key Target AudienceDigital Analytics Solutions Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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