Global Mascara Market Overview:
Mascaras is the cosmetic products used to enhance the eyelashes making it darken, thicken, lighten or defined, it is made of the combination of mineral oils and waxes some preservative too are added to make it last longer. These ingredients provide it consistency, colors, etc. and are intended to prevent clumping, smudging, separation. The mascaras are available in different forms like cream, powder, and liquid where liquid mascara is commonly used amongst women worldwide.
- Rising Demand for Eye Makeup Fashion Products among Young Girls
- Increasing Demand for Dramatic Eyelashes
- Growing Number of Makeup Tutorial Videos
- The Advent of Mascaras in Various Colors and
- Increasing Prevalence of Liquid Mascaras
- Risk of Side Effects Involved with Using Mascara
- Stringent Regulatory Compliance
- Growing Cosmetics and Skincare Industry
- Surging E-commerce Market is Boosting the Demand for Mascara Market
- Continuous Research and Development in Cosmetic Product
- Stiff Competition Among Players Due to Various Manufacturers in the Market
Some of the key players profiled in the report are L'Oréal S.A (France), Estée Lauder Companies Inc. (United States), LVMH Group (France), AmorePacific Corporation (South Korea), Missha US Inc. (South Korea), Chanel S.A. (France), Albea Group (France), Avon Products, Inc. (United Kingdom), Shiseido Company, Limited (Japan), Markwins Beauty Brands, Inc. (United States), Mary Kay Inc. (United States), Revlon, Inc. (United States), Kose Corporation (Japan), The Face Shop (South Korea), MPlus Cosmetics (Italy) and Glossier (United States). Considering Market by Form, the sub-segment i.e. Powder Mascara will boost the Mascara market. Considering Market by Distribution Channels, the sub-segment i.e. Online will boost the Mascara market. Considering Market by Wand, the sub-segment i.e. Classic Comb Wand will boost the Mascara market.
On 7th August 2019, Avon Products, Inc. launched its new True 5-in-1 Lash Genius, Mascara with social media's most desired lash benefits with volume, length, lift dramatic black color. Avon company used the Genius Algorithm, which is an exclusive machine-learning artificial intelligence tool to determine the top features they crave in a mascara.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Mascara market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Mascara market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Mascara Manufacturers, Mascara International Traders, Mascara Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies, Upstream and Downstream Buyers, Industry Associations and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.