What is Digital Watermark Technology Market?
Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information into digital watermarks making it possible for protecting the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces the copyright infringement in various social media platforms maintaining the genuineness of the original data.
The market study is being classified, by Application (Copyright Protection, Broadcast Monitoring, Video Authentication, ID Card Security and Others) and major geographies with country level break-up.
Digify (United States), Digimarc Corporation (United States), Civolution (Netherlands), Intrasonics (United Kingdom), Advestigo (France), Harmonic (United States), Digimarc Corporation (United States), Ipsos Group S.A (France) and Signum Technologies Limited (United Kingdom) are some of the key players profiled in the study.
Analyst at AMA have segmented the market study of Global Digital Watermark Technology market by Type, Application and Region.
On the basis of geography, the market of Digital Watermark Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Number of Content and Product Copy Frauds Requires Protection Against these Frauds
- Increasing Need for the Brand Protection and Copyright Protection
- Emerging New Digital Watermark Technology for Broadcast Monitoring
- Stringent Regulatory Standards and Guidelines on the Digital Watermark Technology
- Surging Packaging Industry Will Boost the Digital Watermark Technology Market
- Growing Digital Data Requires Digital CopyRight Protection
- Technical Software Related Problems with Digital Watermark Technology
Market Leaders and some development strategies
On 12th April 2021, Ipsos announced the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsosí continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital, and TV content recognition.
On 8th September 2020, Digimarc Corporation announced that the Digimarc Platform has been chosen as the principal technology of the cross-value chain initiative "HolyGrail 2.0" to improve sortation and higher-quality recycling rates for packaging in the European Union (EU). The industry-led initiative is facilitated by AIM (Association des Industries de Marque), the European Brands Association, with its more than 2,500 member organizations.
Key Target AudienceDigital Watermark Technology Providers, Digital Watermark Technology Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
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