Global Cleansing Towelettes Market Overview:
Cleaning Towelettes are basically a small usually premoistened piece of material used for personal cleansing. These are often referred to as wet tissues and are used for basic cleaning. These wipes have revolutionised the skin care industry by deeply cleansing the skin to remove dirt, excess oil, and makeup. They are normally irritation-free and contain chemical perfumes to give the skin a soothing sensation. To avoid skin irritation or rashes, they are made entirely of natural ingredients with very few additives. The popularity of cosmetics has risen, resulting in an increase in the market for facial wipes. It is regarded as the greatest cleansing comfort and is ideal for wiping away sweat after a gym workout or any party makeup. Some of the players profiled in the study are Rockline Industries (United States), Diamond Wipes International (United States), Kimberly Clark Corporation (United States), Procter and Gamble Co. (United States), Unilever (United Kingdom), The Himalaya Drug Company (India), L'Oreal Paris (France), Unicharm International (Japan), Edgewell Personal Care (United States) and Johnson & Johnson (United States).
On the basis of geography, the market of Cleansing Towelettes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Cleansing Towelettes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Cleansing Towelettes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Male will boost the Cleansing Towelettes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growth in Consciousness Towards Hygiene
- Increase in Pollution, Hence Increase in Demand for these
- Growing Number of Working Women Population, Rising Disposable Income and Changing Climatic Condition
- Lack of Use of Good Quality Chemical Ingredients May Cause Harm to the Skin
- Easy Availability due to E-Commerce
- Increase in Demand for Sanitizer Wipes
- Various Other Alternatives Available
Key Market Developments:
December 2020 – Huggies launches biodegradable baby wipes in step towards plastic-free goal. Kimberly-Clark owned brand Huggies has launched its first biodegradable product - baby wipes which break down in landfill conditions within 15 days. and January 2020 - Diamond Wipes International Inc., announced that its new product, HandyCleanSteridol Wipes has been confirmed as an effective product against COVID-19 virus on hard and non-porous surfaces, and can be used as per the directions of use to clean surfaces against viruses similar to the novel coronavirus.
Wipes intended for a therapeutic purpose, such as killing germs on the skin, or treating acne, diaper rash, or other skin conditions, are drugs under the law. Drugs must meet requirements for FDA approval for safety and effectiveness before they go on the market. Drugs are regulated by FDA’s Center for Drug Evaluation and Research.
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies
Cleansing Towelettes Products Manufacturers, Cleansing Towelettes Raw Material Suppliers, Regulatory & Government Bodies, Industry Association, Downstream Vendors, Research & Consulting Firms, End Users and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Cleansing Towelettes market on the basis of product [Wet Wipes and Dry Wipes] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Cleansing Towelettes market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Cleansing Towelettes industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Hangzhou Linan Poem Clean Day Co., Ltd (China), Body Wipe Company (United States), La Fresh (United States) and DUDE Products, Inc. (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Cleansing Towelettes market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.