What is Fortified Dairy Product Market Scope?
Fortified Dairy Product are basically dairy products in which additional micronutrients such as vitamins or minerals are added during processing. There are various national governments who has framed a policy for fortification of milk for better nutritional diet of its citizens. Dairy Products fortification demand has increased in recent times, especially because of fast paced life style and people demanding more nutrients in same serving. This also enables companies to innovate and process in order to achieve a competitive edge over other players by providing more nutritional products. Geographically, Asia Pacific is expected to be the biggest market of fortified dairy products.
The Fortified Dairy Product market study is being classified by Type (Milk, Yoghurt, Cheese, Ice Cream and Others) and major geographies with country level break-up.
Analysts at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Fortified Dairy Product market throughout the predicted period.
Danone S.A. (France), Nestle S.A. (Switzerland), BASF SE (Germany), Lactalis Group (France), Gujarat Co-operative Milk Marketing Federation Ltd. (India), Arla Foods (Denmark), Dairy Farmers of America (United States), Bright Dairy & Food Co., Ltd. (China), Fonterra Group (New Zealand) and General Mills, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Mother Dairy Fruit & Vegetable Pvt Ltd. (India), Müller (Germany) and China Modern Dairy Holdings Ltd. (China).
Analyst at AMA have segmented the market study of Global Fortified Dairy Product market by Type, Application and Region.
On the basis of geography, the market of Fortified Dairy Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In 2021, Danone S.A., France based multinational dairy products giant has announced the completion of acquisition of Earth Island. Earth Island has established its name for manufacturing of plant based alternatives for dairy products. The acquisition is aimed at strengthening and improving the Danone’s plant based dairy alternative product line.
In 2019, Grofers International Pvt Ltd, India based Online Grocery Delivery Service has announced launch of its own brand of milk known as G-Fresh Milk. Grocer stated that its brand of milk will be fortified with Vitamin A and Vitamin D for better nutrition and as per regulations framed by FSSAI.
According to the Food Safety and Standards Authority of India standards, Dairy companies need to ensure that the milk needs to be fortified with Vitamin A at a level of 270 μg RE -450 μg RE per litre and Vitamin D at a level of 5μg -7.5 μg per litre.
Influencing Market Trend
- Milk Segment is the Largest and Fastest Growing, because of High Demand of Fortified Vitamin-D included Milk
- Constant Innovation in Dairy Products to Achieve a Competitive Edge
- Large Network of Dairy Products
- The Rise in Health Consciousness and Food Choices of Consumers
- Fortified Ice Cream Segment has High Chances of Success
- Expensive than Regular Dairy Products
- Less Awareness about Fortified Dairy Products
- Suspicion in Consumers about Fortified Product Claims
Key Target Audience
Fortified Dairy Products Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industries and Others
Customization available in this Study:
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Frequently Asked Questions (FAQ):1. At what growth rate would the Fortified Dairy Product market expands?
The Global Fortified Dairy Product market is expected to see a growth of % during projected year 2020 to 2026.
2. Who are the prominent players of the Global Fortified Dairy Product market?
The prominent players of Global Fortified Dairy Product market are Danone S.A. (France), Nestle S.A. (Switzerland), BASF SE (Germany), Lactalis Group (France), Gujarat Co-operative Milk Marketing Federation Ltd. (India), Arla Foods (Denmark), Dairy Farmers of America (United States), Bright Dairy & Food Co., Ltd. (China), Fonterra Group (New Zealand) and General Mills, Inc. (United States), to name a few.
3. What are the top priorities to focus for Fortified Dairy Product market’s growth?
In this highly competitive & fast evolving Fortified Dairy Product industry, the top strategic priorities would remain consistent like innovation, R&D and M&A.