Global Frozen Potato Fries Market Overview:
Ready to eat food is still a narrow category across the globe partially because of a strong preference for fresh food among end consumers. Though with the increasing number working for population across the globe, majorly ration of working women looking for convenience the segment offers growth potential. To counter this growing demand the manufacturers are providing a range of ready to eat food with traditional style, surrounding everything from traditional meals to exotic dishes. Within the ready to eat segment non frozen ready meals remained the largest category in value terms in 2018 and posted the fastest growth in current value sales. Indiaís food sector is one of the rising regions. With the rising number of processing units across India, is becoming one of the major driving factors for ready to east market India. In India, the gross value of plant and machinery deployed in the food processing sector is expected to reach USD ~51.19 billion by the FY 2024-25. This growth is accredited to factors including the rising requirement for ready to eat food and the highly busy lifestyles of consumers. There will also show the enormous demand for pack houses at the farm gate, cold storage facilities across the value chain, multi-modal logistics, infrastructure at port gateways with phytosanitary facilitation, etc. With the advancement in storage techniques in traditional retail stores in India market can become one of game-changing factors for the ready to eat food market in India. Some of the key players profiled in the study are Kraft Heinz Company (Ore-Ida) (United States), Conagra Brands (Alexia foods) (United States), Waitrose Limited (United Kingdom), Market Pantry (United States), McCain Foods (Canada), Podravka (Croatia), ARPICO (Sri Lanka), Anwell (China), Agrarfrost GmbH & Co. KG (Germany) and Agristo NV (Belgium).
On the basis of geography, the market of Frozen Potato Fries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channels, the sub-segment i.e. Online Stores will boost the Frozen Potato Fries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. French Fries will boost the Frozen Potato Fries market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rise in penetration of organized B&M formats such as hypermarket, supermarket and other convenience stores in metro and tier 1 cities
- The emergence of E-commerce, the Food Retail Segment
- High Adoption of Non-Frozen RTC Including Curry Mix, and Others
- Technology Advancement in the Food Processing Industry
- Innovations in Packaging for Increased Shelf Life and Product Differentiation
- Fluctuation in interest rates and foreign currency exchange rates
- High investment cold chain infrastructure by players to build infrastructure in retail stores
- Strengthening the Indian Food Regulatory Ecosystem
- The limited storage infrastructure for the frozen RTC in local retail stores
Major Market Developments:
In Jun 2019, Lamb Weston Holdings announced the acquisition of Ready Meals Pty Ltd., one of the leading providers of potato processor in Australia. This step is a part of the company growth strategies and becomes a company that is trying to expand its client base in Australia.
In May 2019, McCain Foods United States announced one of the largest investments is near about USD 300 million in its Othello, potato processing facility. Through this initiative, the company is aiming to enhance its productions in North America. Through this initiative, the company is aiming to enhance its competitiveness in the market.
The global frozen potato fries market is strongly competitive and having some major players. In terms of vendor share, some of the major players are highly dominate the global market. These market players are highly focusing on strategic business growth initiatives to enhance their market share and improve their profitability.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Frozen Potato Fries Manufacturers, Suppliers and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Frozen Potato Fries market on the basis of product [Organic Fries and Conventional Fries] , application [Bakeries, Restaurants and Hotels, Households and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Frozen Potato Fries market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Frozen Potato Fries industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Bartís Potatoo Industry (Belgium), Cooperatie Koninklijke Cosun U.A (Netherlands) and Farm Frites (Netherlands).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Frozen Potato Fries market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.