Global Hair Lightening Products Market Overview:
Hair lightening is a procedure that involves applying a lightener or hair colour to change a person's hair colour. Hair lightening can be done in a variety of ways, including all-over bleach, super-lightening colour treatment, balayage, and highlights. Hair whitening products are in high demand due to the increased desire to look appealing. Hair lightening is becoming more popular, especially in white-blonde highlights, pony lights, bright pink, copper penny solid brunette, baby blonde, silver, and other styles. Natural or organic hair whitening products are also popular on the market. More people are willing to spend more money on haircare items like hair lightening. The industry is being driven by the rising demand of hair lightening products and changing lifestyles. The movement in consumer preference from chemical-based to natural or organic hair lightening treatments has prompted manufacturers to develop natural and organic hair lightening products. Some of the players profiled in the study are Lakme (India), Farouk Systems, Inc. (United States), Loreal (France), Ouai (United States), Wella (Germany), Olaplex (United States), OSMO (United Kingdom), Kao Corporation (Japan), Klorane (United States) and Sun Bum (United States).
On the basis of geography, the market of Hair Lightening Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Hair Lightening Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Hair Lightening Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. Personal/ Household will boost the Hair Lightening Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Desire to Look Attractive
- Changing Lifestyle and Growing Urbanisation
- Consumers’ Shifting Focus from Chemical Based Products to Natural or Organic Lightening Products
- The Spray AND Shampoo are the Most Popular Products Among Consumers
- High Price of The Certain Products.
- Some Unknown Side Effects of Various Local Brands.
- Growing Demand in Salons and Various Grooming Centres
- increased Use of E-Commerce
- Availability of Other Alternatives
- Product innovation
Key Market Developments:
January 2020 – OSMO launch new hair lightening products. OSMO Premium Violet Lightening Powder with Bond Builder delivers over nine levels of lift, and features special violet pigments to help neutralise unwanted brassy tones often associated with the lightening process.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Manufacturers of Hair Lightening Products, Suppliers of Hair Lightening Products, Wholesalers, Distributors and Retailers of Hair Lightening Products, Cosmetic Industry and Regulatory Bodies
Major Objectives Focused through this Study
To define, describe, and forecast the Global Hair Lightening Products market on the basis of product [Cream, Spray, Shampoo and Mask] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Hair Lightening Products market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Hair Lightening Products industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are IGK (United States) and Biokap (United Kingdom).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Hair Lightening Products market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.