The photo merchandise is a personalized gifting and decor products that use photos. These products are mostly used by individual consumers and corporate offices. The demand for merchandising is increasing as the popularity of customized products has grown. This has led to an increase in the number of vendors investing in the photo merchandising market. Moreover, the traditional printing services are extending their services to include photo merchandising to meet the growing demand. Also, the additional skillsets and infrastructure required to extend their printing services to photo merchandise is minimal, because of which a number of small companies are able to provide these services, thus making merchandising an affordable proposition for a larger base of customers
AMA Research have segmented the market of Global Photo Merchandising market by Type, Application and Region. On the basis of Type, Wall decor are dominating the market in the year 2020 where as Photo cards stood as second largest market share.
On the basis of geography, the market of Photo Merchandising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020. Asia Pacific on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Introduction of 3D photo products
Growing gifting culture led to increased demand for personalized photo products, Growing easy accessibility of photo merchandise and High disposable income of the populace and the growing popularity of photo cards
New technology development in products
- Lack of awareness in developing economies
In addition to the aforementioned factor, Growing gifting culture led to increased demand for personalized photo products
is expected to propel the growth of the market over the forecast period.
The key Vendors profiled in the study are American Greetings (United States), CafePress (United States), Snapfish (United States), Cimpress (Netherlands), Hallmark Licensing (United States), Shutterfly (United States), Amilon (Italy), RPI (United States), KITE (United Kingdom) and Vistaprint (India). A lot of United States players are profiled in the research study indicating a strong market dependence.