What is Virtual Production Market Scope?
One of the most well-known methods of virtual production involves creating a real-time virtual rendered scene using a game engine surrounding physical props and actors using an LED wall. When the camera moves, the virtual environment on the LED wall shifts perspective as well, using gaming technologies to navigate a virtual landscape. The unison of movement between camera and imagery is called the parallax, creating the illusion of a physical location. Live camera tracking translates accurate camera movements into the rendering platforms where they are realized in real-time. With the advent of advanced technologies in virtual production, filmmakers can create more advanced computer graphic characters using facial-capture training data to transform visuals into real-time characters
The Virtual Production market study is being classified and major geographies with country level break-up. According to AMA, the Global Virtual Production market is expected to see growth rate of 16.2% and may see market size of USD1491.0 Million by 2026.
The competitive landscape of the market is fragmented and features the presence of several market players. The market has witnessed several mergers, acquisitions, and strategic partnerships in recent years.
360Rize (United States), Adobe (United States), Arashi Vision Inc. (Insta 360) (China), Autodesk Inc. (United States), BORIS FX, INC (United States), Epic Games, Inc. (United States), HTC Corporation (VivePort) (Taiwan), HumanEyes Technologies (United States), Mo-Sys Engineering Ltd. (United Kingdom) and NVIDIA Corporation. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Panocam3d.com (United States), Pixar (The Walt Disney Company) (United States), Side Effects Software Inc (SideFX) (United States), Technicolor (France) and Vicon Motion Systems Ltd (United Kingdom).
Analyst at AMA have segmented the market study of Global Virtual Production market by Type, Application and Region.
On the basis of geography, the market of Virtual Production has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Influencers and their development strategies
On 21st July, In April, the new US USD 4.3 billion, 3,500-room Resorts World Las Vegas luxury destination launched its ďStay FabulousĒ campaign with an immersive, groundbreaking short film featuring Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, TiŽsto, and Zedd.
Influencing Market Trend
- The rising popularity of web series containing visual effects and three-dimensional graphic environments
- The increased adoption of the LED video wall technology
- The rising trend of shifting movies broadcast from cinema halls and multiplexes to over the top (OTT) platforms
- The increasing use of virtual production in advertisements along with the rising demand for visual effects (VFX) in global production studios of motion picture
- Virtual Production Technological Complexities
Key Target AudienceGovernment Research Technology, Research Organization, Private Research Organizations and Others
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To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.
Frequently Asked Questions (FAQ):
1. At what growth rate would the Virtual Production market expands?
The Global Virtual Production market is expected to see a growth of 16.2% during projected year 2020 to 2026.
2. Who are the prominent players of the Global Virtual Production market?
The prominent players of Global Virtual Production market are 360Rize (United States), Adobe (United States), Arashi Vision Inc. (Insta 360) (China), Autodesk Inc. (United States), BORIS FX, INC (United States), Epic Games, Inc. (United States), HTC Corporation (VivePort) (Taiwan), HumanEyes Technologies (United States), Mo-Sys Engineering Ltd. (United Kingdom) and NVIDIA Corporation. (United States), to name a few.
3. What are the top priorities to focus for Virtual Production marketís growth?
In this highly competitive & fast evolving Virtual Production industry, the top strategic priorities would remain consistent like innovation, R&D and M&A.