Protecting a brand online leads to increased sales by reducing the inexpensive counterfeits that take away revenue. Authentic items will be viewed as more dependable and of higher quality if low-grade imitations are eliminated from the market. Food and beverage, chemicals, consumer electronics, automotive components, medical devices and medicines, and agriculture are all part of the counterfeit product sector, which is continuously growing.This growth is primarily driven by Increasing Focus on Securing Product and Brand Integrity and Growing Stringent Anti-Counterfeiting Laws and Regulation Enforced by the Government.
Globally, a noticeable market trend is evident Advancement in Authentication Technologies such as RFID’s, Barcodes, Holograms, and Tamper Evident Seal and Tapes
. Major Players, such as Authentix (United States), Avery Dennison (United States), Brady (United States), De La Reu (United Kingdom), Wisekey (Switzerland), Product DNA (Switzerland), Infineon (Germany), Merck Group (Germany), SIPCA (Switzerland), Assa Abloy (Sweden), Centro Grafico (Italy), Sunchemicals (United States), Authentic Vision (Australia), Applied DNA Science (United States) and CILS International (United Kingdom) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 19 July 2021, SIPCA announces a partnership with Product DNA that combines expertise and experience in Band Protection. Product DNA delivers e-platforms in product and supply chain traceability, whereas SICPA provides material-based security features ranging from overt to forensic as well as digital integrity services. Product DNA makes use of the KSI Blockchain technology, which is a public platform committed to publishing and promoting consumer products' traceability and transparency. Many firms in diverse sectors, such as cosmetics, construction, food & drinks, luxury, textile, watchmakers, and leather products, have found the combination of SICPA's and Product DNA's experience in their respective fields to be critical.
On 14 July 2021, Authentix announces the acquisition of Strategic IP Information Pte Ltd. (SIPI) to expand its suite of Digital Security Technology. The acquisition with SIPI will broaden the breadth of Authentix's services, including online anti-counterfeiting and content rights management. Integration of both online investigation and copyright protection services is a crucial component of the growth strategy. SIPI is a high-quality company that complements the skills and strategic direction of Authentix. Governments, central banks, and commercial products are all targets for Authentix's authentication systems. To assist clients, reduce risks, increase revenue, and achieve a competitive advantage, the firm uses a partnership approach.
- Increasing Focus on Securing Product and Brand Integrity
- Growing Stringent Anti-Counterfeiting Laws and Regulation Enforced by the Government
- Advancement in Authentication Technologies such as RFID’s, Barcodes, Holograms, and Tamper Evident Seal and Tapes
- Technology Expansion Such as Blockchain and Cloud Computing
- High Investments and Low-Profit Margin Associated with Technologies Used for Authentication and Brand Protection
Adoption of Brand Protection by Vertical Industries Such as Automotive, Food and Beverages, Agriculture, Clothing and Pharmaceutical will Boost the Authentication and Brand Protection Market and Growth of Consumer Goods and Stringent Policies on Counterfeiting Activities and Awareness of Human Safety will Propel the Authentication and Brand Protection Market
Spreading Awareness of Authentication Technology as Counterfeit Product are Hard to Distinguish from Genuine One is a Major Challenge for Authentication and Brand Protection Market
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Authentication And Brand Protection Study Sheds Light on
The Authentication And Brand Protection Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Authentication And Brand Protection industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Authentication And Brand Protection industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.
Frequently Asked Questions (FAQ):1. What is the growth rate predicted for the Global Authentication And Brand Protection Market?
The Authentication And Brand Protection market is expected to see a CAGR of % during projected year 2020 to 2026.
2. Who are the top performing companies in Authentication And Brand Protection Market?
Top performing companies in the Global Authentication And Brand Protection market are Authentix (United States), Avery Dennison (United States), Brady (United States), De La Reu (United Kingdom), Wisekey (Switzerland), Product DNA (Switzerland), Infineon (Germany), Merck Group (Germany), SIPCA (Switzerland), Assa Abloy (Sweden), Centro Grafico (Italy), Sunchemicals (United States), Authentic Vision (Australia), Applied DNA Science (United States) and CILS International (United Kingdom), to name a few.
3. Which region dominated the worldwide market for Authentication And Brand Protection in 2020?
is dominating the Authentication And Brand Protection Market.