What is Neuromarketing Solution?
Neuromarketing is a branch of commercial marketing communication that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli by using neuropsychology to market research. Marketers could gain from more efficient and effective marketing campaigns and tactics, fewer product and campaign failures, and, ultimately, the manipulation of people's true needs and desires to suit marketing interests' needs and desires. Advancements in the neuroscience field due to extensive research and development, as well as increasing competition in the marketing field has stimulated the growth in the neuromarketing solutions market. Currently, North America and Europe are the two prominent markets of neuromarketing.
The market study is broken down and major geographies with country level break-up.
Extensive research and development in the field of neuroscience with huge sums of investments has been primary factor for the growing neuromarketing market. Research and marketing firms looking to attain a competitive edge over the traditional marketing firm too had stimulated to growth. Europe and North America are the leading markets of neuromarketing solutions. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Tobii (Sweden), Eyegaze Inc. (United States), SR Research Ltd. (Canada), Compumedics Limited (Australia), Shimmer Research Ltd (Ireland), Cadwell Industries, Inc. (United States), EB Neuro S.p.A. (Italy), ISCAN, Inc. (United States), SensoMotoric Instruments (Germany) and iMotions (Denmark) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Macromill Group (Japan), Nielsen Company, LLC (United States) and Bitbrain Technologies (Spain).
AdvanceMarketAnalytics has segmented the market of Global Neuromarketing Solution market by Type, Application and Region.
On the basis of geography, the market of Neuromarketing Solution has been segmented into . If we see Market by Technology, the sub-segment i.e. Functional Magnetic Resonance Imaging will boost the Neuromarketing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. BFSI will boost the Neuromarketing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Neuromarketing Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategiesIn 2017, Macromill Group, a Japan based global marketing research and digital marketing solutions provider has announced a strategic partnership and minority stake acquisition of Centan Inc., a pioneer in neuromarketing in Japan. Centan Inc. is a company that specialises in product development research and measurement of advertising effectiveness. Centan Inc. will be able to study customers' subconscious reactions in order to deliver more detailed information.The partnership of both the companies is expected to drive accelerated growth in market.
- Eye Tracking Solutions are steadily rising in Popularity
- Rising Requirement of Advanced Marketing Tools to Attain a Competitive Edge
- Growing Investments in Research and Development in the Field of Neuroscience
- Functional Magnetic Resonance Imaging holds Huge Potential for the Market
- High Cost of Research Investments
- Stringent or Irregular Regularity Framework related to Neuromarketing
Key Target AudienceNeuromarketing Solution Developers and Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Tobii (Sweden), Eyegaze Inc. (United States), SR Research Ltd. (Canada), Compumedics Limited (Australia), Shimmer Research Ltd (Ireland), Cadwell Industries, Inc. (United States), EB Neuro S.p.A. (Italy), ISCAN, Inc. (United States), SensoMotoric Instruments (Germany) and iMotions (Denmark) etc.
2. Can we have customized study for Neuromarketing Solution Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Neuromarketing Solution Market by 2026?
Analysts at AMA estimates Neuromarketing Solution Market to reach USD Million by 2026.