What is Children Smartwatch?
Children Smartwatch is a type of wearable electronic device designed specifically for children. Other than just showing the standalone features like digital time, they even are equipped with Bluetooth and LTE. Children Smartwatches are although usually have less features and are thus cheaper than regular Smartwatches used by adults. The children smatwatches have various mobile applications installed just like smartphone, and also have games as well as text or call feature. The advanced versions of children Smartwatches are even equipped with cameras and gps, which allows parents to call their kids anytime and track them actively. Increasing disposable income, rising demand for wearable electronics as well as growing concerns among parents about their kids safety has led to the growth of the children smartwatch market. China is the largest market of children smartwatch.
The market study is broken down by Type (Functional Type and Smart Type) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Fitbit, Inc. (United States), Apple Inc. (United States), Huawei Technologies Co., Ltd. (China), Garmin Ltd. (Switzerland), Xiaomi Corporation (China), vtech holdings Ltd. (China), TickTalk (United States), Doki Technologies (China), JOY Familytech Inc. (United States) and KD Group (Spain) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Shenzhen Continent Wireless Co., Ltd (China), Omate (China) and BBK Electronics Corporation (China).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Children Smartwatch market by Type, Application and Region.
On the basis of geography, the market of Children Smartwatch has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Offering , the sub-segment i.e. Camera will boost the Children Smartwatch market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. 0-6 will boost the Children Smartwatch market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Children Smartwatch market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2018, Kakao, a South Korea based internet company specialised for its messenger KakaoTalk has announced acquisition of 51 percent stake in Kiwi Plus, which is another South Korea based manufacturer of kids’ smartwatch and smartphone. The acquisition may be valued at USD 9.23 million. Parents can track their children's whereabouts and interact with them using their cellphones.
In 2021, GOQii, an India based fitness technology company has announced launch of smartwatch-cum-fitness band known as Smart Vital Junior smartwatch. GOQii’s new children smartwatch offers to track variation in blood oxygen levels, heart rate and temperature levels of children on real-time basis. The watch is specifically developed keeping in mind the present threat of corona virus and the possible threat of third wave in India which may affect the children.
Market Trend
- Unisex Accounts for Larger Market Share
Market Drivers
- Rising Disposable Incomes
- Increasing Demand for Consumer Electronics
- Advancement in the Miniaturization Technology
- Growing Concerns among Parents about Child’s Safety
Opportunities
- Health Monitoring Centric and GPS Equipped Children Smartwatch will Rise in Popularity
Restraints
- Data Privacy Remains a Major Concern as Minor’s Data is not to be shared by Companies without Parent’s Approval in Several Developed Countries
Challenges
- Emergence of Large Number of Players in Market which includes both Contemporary Watch Manufacturers and Consumer Electronics Manufacturers
Key Target Audience
Children Smartwatch Manufacturers, Suppliers and Distributors, Component Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.