AdvanceMarketAnalytics follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Key Players of Online Ads Exchange Platforms Market Study:
AppNexus (United States), BidSwitch (United States), BlueKai (United States), Eyeota (Singapore), The Walt Disney Company (United States), Advertising.com (United States), DTScout (Israel), Improve Digital (Netherlands), Google (United States), Rubicon Project (United States) and OpenX (United States)
In the last few years, Global market of Online Ads Exchange Platforms developed rapidly. Major factors driving the market are Rising Demand for the Digital Marketing and Content Advertising for Brand Promotions
On the basis of product type, the Online Ads Exchange Platforms market is segmented by Display Ads, Video Ads, Mobile Ads and Others.
Latest Industry Highlights:
In 2021, Disney launched a programmatic business called Disney Real-Time Ad Exchange (DRAX), a data-driven plan to combine advertising sales in digital and linear TV screens. This will help Disney to grow rapidly and revenue from ad inventory across the Disney Platform with more efficiency..
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Online Ads Exchange Platforms market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Online Ads Exchange Platforms market.
Identification of total players or companies operating in the global market which is further concentrated to a fewer or most impacting players which is considered under the reports scope. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Online Ads Exchange Platforms Provider, Software Developer, Research Institutes, End-User Industry and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.
Frequently Asked Questions (FAQ):1. What trending factors would impact Online Ads Exchange Platforms Market growth most?
"Integration of Automation with Online Ads Exchange Platforms for the Ease of Ad Targeting" is seen as one of major influencing trends for Online Ads Exchange Platforms Market during projected period 2020-2026.2. Is Online Ads Exchange Platforms Market Concentarted or Fragmented?
The Concentration Rate of Global Online Ads Exchange Platforms market is highlighted using HHI Index. 3. Who will contribute highest growth to Online Ads Exchange Platforms Market? Players will contribute the maximum growth of Global Online Ads Exchange Platforms market throughout the predicted period.