Conversational Marketing & Sales Platform Market Scope
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand. Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible. Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers.
The Conversational Marketing & Sales Platform market study is segmented, by Application (Lead Generation, Customer Support, Appointment Generation, Order Management and Others) and major geographies with country level break-up.
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth.
Drift (United States), Snaps (United States), Verloop (India), iAdvize (France), LiveWorld (United States), Automat.ai (Canada), Intercom (United States), HubSpot (United States), Conversica (United States) and Saleswhale (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Exceed.ai (United States), Whisbi (Spain) and WhatsHelp (United States).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Conversational Marketing & Sales Platform market by Type, Application and Region.
On the basis of geography, the market of Conversational Marketing & Sales Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 3rd September 2019, Drift Company acquired Giant Otter and further launched Drift automation. Giant Otter is a company that is developing an AI system to understand human nature behaviour and language. The drift announced its acquisition to enhance its business strategies.
On 10th June 2019, Drift Company announced its launch of the first enterprise-ready video platform to start. As we all know the drift is one of the leading conversational marketing platforms that has announced it's very first enterprise-ready video platform to enhance the B2B business.
- Since The Advent Of Live Chat Functionality, The Technology Has Grown Smarter And More Versatile
- Increasing Demand For Such Platforms As It Engages Customer And Company Relations
- Growing Use As It Is One Of Fastest Marketing Platform
- Growing Need For Effective Marketing Tools In The Market
- Customer Dissatisfaction Can Result In Loss
- Unable to Understand Exact Customer Point Of View
Key Target AudienceConversational Marketing & Sales Platform Providers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Conversational Marketing & Sales Platform Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.