What is Telco Data Monetization Market?
Data Monetization is known as the process of obtaining quantifiable economic benefits from using data. It is widely used in number of industry. In telecommunication industry, monetising mobile even data is becoming one of the profitable business for telecom operators. It is conducted by external and internal data monetisation. Increasing focus of telecom operators on adopting big data based analytics for handling their routinely operated data is impacting on the market demand in positive manner. Geographically, North America region is expected to grow with the highest market share over the forecast period followed by Europe and Asia Pacific. Presence of leading market players creating hub for market providers further impacting on market profitability in better manner.
Highlights from Telco Data Monetization Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | CARTO (United States), Atos (France), Aerospike, Inc. (United States), TUATARA. (Poland), Adastra (Canada), Meiro (Singapore), InMobi Telco Solutions (India), VoltDB (United States), VIAVI Solutions Inc. (United States), Optiva, Inc. (Canada), Mahindra ComViva. (India), SmarTek21, LLC. (United States) and Covalensedigital (India) |
Market players are focusing on providing Telco Data Monetization with higher quality of system & services. They are also focusing on the numerous advanced interactive solutions & offerings to reach a newer consumer base i.e. Telecom Industrialist & Mobile Operators. The market is fragmented owing to the presence of several international & domestic providers. Besides, the telecom industrial profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Telco Data Monetization market throughout the forecasted period.
CARTO (United States), Atos (France), Aerospike, Inc. (United States), TUATARA. (Poland), Adastra (Canada), Meiro (Singapore), InMobi Telco Solutions (India), VoltDB (United States), VIAVI Solutions Inc. (United States), Optiva, Inc. (Canada), Mahindra ComViva. (India), SmarTek21, LLC. (United States) and Covalensedigital (India) are some of the key players profiled in the study. Telco Data Monetization Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Geospatial Data, Location Intelligence Solutions, Foot Traffic Offering, In-house Analytics, Zero Touch Operation and Others |
Type | Internal Data Monetization and External Data Monetization |
Monetization Methods | Data as a service,Insight as a service,Analytics-enabled platform as a service,Embedded analytics |
Deployment | Cloud,On Premise |
On the basis of geography, the market of Telco Data Monetization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Up surging Demand for Cloud based Data Monetisation
Market Growth Drivers:
Rising Telecom Industrial Infrastructure across the Globe, Huge Data Creation in Routinely Operations and Higher Demand for Embed Analytics for Telecom Offerings
Challenges:
Lack of standardization & Less Adoptions across MEA regions
Restraints:
Concern regarding Data Security and Threat of Data Leak
Opportunities:
Growing Implementation of IOT & 5G in Telecom Industry, Augmenting Demand for Telco Data Monetization in Location based Value Chain and Mounting Adoption of Market Locator by Leading Telecom operators
Key Target Audience
Telco Data Monetization Providers, Telecom Industrialist, Mobile Operators & Network Service Providers, Third Party Investors, Third Party Payable Providers, New Entrants/Investors and Data Monetization Providers
In August 2021, InMobi, a leading provider of monetisation technologies has launched ‘InMobi Telco’. It is a new suite which helps mobile operators to deliver and monetise compelling content assets. It further enable them to improve their subscribers’ experience. This product has been adopted by leading market players of North America and Latin America. Such huge acceptance of the company’s new offering is creating further lucrative growth opportunities in profitable manner.