Programmatic Display Advertisement Market Scope
Advertisers can position online display advertisements in front of potential customers while they are exploring publisher sites that contain the advertising using the programmatic display. The automatic buying and selling of banner adverts on specially specified portions of websites, social media platforms, and applications are known as programmatic display advertising. The great part about programmatic advertising is that potential clients can be targeted based on specific demographics such as age, salary, interests, work role, and current internet browsing interest.
The Programmatic Display Advertisement market study is segmented by Type (Static Display Advertisement and Dynamic Display Advertisement), by Application (E-commerce Ads, Travel Ads, Game Ads and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Programmatic Display Advertisement market throughout the predicted period.
Adconion Media Group (United Kingdom), Google, LLC. (United States), AppNexus (AT & T) (United States), BrightRoll (United States), Criteo (France), Dárriens Media Exchange (United States), Kontera (United States), Microsoft (United States), ONE by AOL (United States), Rocket Fuel (Canada), Rubicon Project (United States), SpotXchange (Magnite) (United States) and Tremor Video (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Programmatic Display Advertisement market by Type, Application and Region.
On the basis of geography, the market of Programmatic Display Advertisement has been segmented into South America (Brazil, Argentina, Chile, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Indonesia, Thailand, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Sweden, Belgium, Finland, Denmark, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On Aug 16 2021 - MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the leading global video advertising, and monetization platform now part of Magnite. and June 16, 2021 - Criteo, the global technology company that provides the world’s leading Commerce Media Platform, announced today that it has signed a three-year partnership with Carrefour Group, one of the world's leading food retailers. Carrefour becomes the first European food retailer to use Criteo's new programmatic platform for retail media allowing Carrefour to market its inventories.
On Sept. 21, 2021 - Tremor Video, a leading programmatic video platform, has debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA.
- Demand Side Platforms are Gaining Popularity
- Increasing Number of Smart Phone Users
- Raising Internet Penetration
- Cheaper Advertising Costs
- Capitalizing on Emerging Economies
- Advertising through Social Media Influencers
- Expensive Data Rates in Some Regions
- High Competition Due to a Large Number of Players
- Adoption of New Trends with Continuous Changing Dynamics
- Converting of Sales, Decreasing Sales Cycle
Key Target AudienceProgrammatic Display Advertising Providers, Advertising Platform Providers, Advertising Companies, Research Firms and Others
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Programmatic Display Advertisement Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.