Digital Ad Fraud Detection Software - Market Scope
Digital ad fraud is a deliberate, malicious activity that manipulates the delivery of ad content and prevents its serving to the targeted audience. It has a serious impact on businesses. The digital ad fraud detection software is specially designed to detect such digital ad frauds. It is used to detect and overcome fraud.
The Digital Ad Fraud Detection Software - market study is segmented and major geographies with country level break-up.
Global Digital Ad Fraud Detection Software is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Softwares. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Confiant Inc. (United States), DoubleVerify, Inc. (United States), Fraudlogix. (United States), GeoEdge Ltd. (United States), Impact Tech, Inc. (United States), Integral Ad Science, Inc. (United States), mFilterIt (India), Pixalate, Inc. (United States), TMT Digital, Inc. (United States) and White Ops (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Digital Ad Fraud Detection Software - market by Type, Application and Region.
On the basis of geography, the market of Digital Ad Fraud Detection Software - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 23rd December 2020, White Ops announced the acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon. The acquisition accelerates the company's growth and it will help to the expansion of the new market.
- Increasing Digital Ad Frauds across the Globe
- Increasing Applications of Digital Ad Fraud Detection Softwares to Prevent Business from Frauds
- Rising Demand for Digital Ad Fraud Detection Software from Business Sector
- Rising Adoption of Digital Ad Fraud Detection Software will create Opportunities for the Market Demand.
- High Cost Associated with the Implementation of Digital Ad Fraud Detection Software
Key Target AudienceDigital Ad Fraud Detection Software, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Digital Ad Fraud Detection Software - Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.