Programmatic Display Advertising - Market Scope
Programmatic display advertising is the automated buying and selling of advertisements. Programmatic display advertising is the use of software to automatically buy digital advertisements. Programmatic display advertising makes up mostly general advertisements from brands online. These advertisements are highly targeted because they are programmatically placed. Programmatic display advertising enables to reach people all across the internet wherever they go through the power of retargeting.
The Programmatic Display Advertising - market study is segmented by Type (Responsive Ads, Retargeting (Or Remarketing) Ads, Native Ads and Social Ads) and major geographies with country level break-up.
Global Programmatic Display Advertising - is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching Systems. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
AdRoll (United States), Xandr (United States), Google Marketing Platform (United States), TubeMogul (United States), Sizmek (United States), IgnitionOne, Inc. (United States), Choozle (United States), Fyber (Germany) (Digital Turbine), Disruptive Advertising (United States) and Kedet (India) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Programmatic Display Advertising - market by Type, Application and Region.
On the basis of geography, the market of Programmatic Display Advertising - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 25th May 2021, Fyber has acquired by Digital Turbine. The acquisition helps Digital Turbine to provide comprehensive media and advertising solutions for our partners and advertisers while enriching the mobile experience for end-users through native on-device discovery.
On 10th November 2021, Xandr has launched a new deals platform within Xandr Monetize. New launch offers a feature-rich, intuitive deals platform coupled with marketplace innovation which authorizes sellers to drive high-value transactions with buyers.
- Need for Digital Advertising to Improve Efficiency
- Increasing use of Software for Digital Advertising
- Lack of Human Dependence Reduces the Risk of Human Error
- Rising Implementation of Programmatic Display Advertising can Create Opportunities for the Market Growth
- Advertisement Fraud is a major concern among advertisers
Key Target AudienceProgrammatic Display Advertising - Developers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Programmatic Display Advertising - Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.