Cocktail mixers are non-alcoholic ingredients that are used in mixed drinks and cocktails. They are often made by mixing drinks such as one or more spirits blended with tonic water, fruit juice, or cream, flavoured syrup, or with a combination of spirits. Cocktail mixers are available in various types such as semi-automatic and automatic. These mixers dilute the drinks by lowering the alcohol content by volume in the drink. They are used to increase the volume of drinks and make them last longer. These mixers enhance and add new flavours to the drinks by making them savoury, sourer or sweeter. Further, some drinks change the texture or consistency of the drink, making it more watery or thicker.
Highlights from Cocktail Mixers Market Study
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The key Vendors profiled in the report are Fever-Tree (United Kingdom), The Coca-Cola Company (United States), Keurig Dr Pepper, Inc. (United States), The London Essence Company (United Kingdom), Fentimans (England), THOMAS HENRY GMBH (Germany), Three Cents (Greece), Zing Zang, LLC (Chicago), East Imperial (United Kingdom), Tres Agaves Productos, LLC (United States) and Britvic (United Kingdom).
Geographic Breakdown and Segment Analysis
The Global Cocktail Mixers market presents a comprehensive analysis of the Cocktail Mixers market by product type (Carbonated mixers and sodas, Dairy products, Juices, Prepared mixes, Sauces, Syrups and Others), by end-user/application (Bar, Restaurant, Home, Party and Hotel), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Cocktail Mixers industry. Investors and Vendors can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the holds majority of market share of the Cocktail Mixers market
Analyst at AMA have segmented the market study of Global Cocktail Mixers market by Type, Application and Region.
Influencing Trend:Rising demand for new flavored mixers with the accessibility of several variants and Growing demand for juices and drinks with health benefits
Market Growth Drivers:Growing consumer inclination toward cocktail drinks and Increasing Disposable Income across the Globe
Challenges:Increasing power of health-conscious consumers
Restraints:Long-Term Health Risks related to alcoholic beverages
Opportunities:Increasing popularity among youngsters and Focusing on innovating new cocktails
Market Developments Activities:In April 2022, GroupMs Essence and MediaCom announced the merger to form a new agency, EssenceMediacom. This agency is designed to power client growth globally with an agile response to a rapidly evolving media landscape. This strategic move is further aimed to leverage the global presence.
In October 2022, Keurig Dr Pepper announced a strategic partnership with Red Bull, the iconic global energy brand, to sell and distribute Red Bull in Mexico. This partnership is aimed to provide Keurig Dr Pepper (KDP) with exclusive rights to distribute Red Bull Energy Drink products across independent retailers. This strategic partnership is further aimed to expand and strengthen KDP's successful partner network strategy.
Cocktail Mixers Market is a fragmented market due to the presence of various players. The players are focusing on developing and originating innovative flavors to enhance the taste of cocktails. Further growing demand for healthy and savory drinks will contribute to increasing the market presence. The companies are also planning strategic activities such as product launches, collaborations, mergers, and acquisitions to sustain in the market and maintain their competitive edge.
Key Target AudienceCocktail Mixers Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Research Organizations and End-Use Industries