Public Opinion Monitoring Platform Market Scope
The public opinion refers to the general public attitude. Public opinion is a reflection Of public thinking, emotion, and sentiments. Public opinion monitoring platform enables researchers and analysts to examine and analyze individual and group opinions and sentiments analysis about specific issues, events, and topics. It has wide application for monitoring brand reputations, political views, and other public agendas. Geographically, North America is the leading region for higher adoption for public opinion Monitoring due to demand for advanced technology in order to develop the public opinion Monitoring system under the cloud platform, so as to achieve timely and accurate public opinion information on multiple media platforms, and give the corresponding public opinion change information in a period of time, which will be more conducive to the control and monitoring of public opinion information by users. The demand for the market is propelling over the forecast period.
The Public Opinion Monitoring Platform market study is segmented, by Application (Public opinion warning and Public relations decision) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new trends and services, and collaborations as their preferred strategies. The players are exploring new geographies through business expansions and acquisitions to avail a competitive advantage through combined synergies. The market is expected to grow in the media industry. It has wide application for monitoring for better understanding and decision. Several companies such as ESPY, Xalted, Meltwater are operating in the market to provide customers better offer with various features & unique offerings. The market is a partially fragmented market with the presence of several market players and local players. The demand in the market is slow driving over the forecast period
ESPY (Luxembourg), Xalted (India), Meltwater (United States), Semrush (United States), Muck Rack (United States), Mention (France), Metro Monitor (United States), iQ media (United Kingdom), Monitoring Alerts (New Zealand), eMedia Monitor (Austria), MediaMonitors (United States), Guangzhou Yunshan Information Technology Co., Ltd (China), Knowlesys International Ltd (China) and Others are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Public Opinion Monitoring Platform market by Type, Application and Region.
On the basis of geography, the market of Public Opinion Monitoring Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
- Huge demand for intelligence technology service for data collection as well as data modeling and data visualization
- Rapid Development of the Internet and advanced evolution of any type of media
- Rising adoption for data analytics for better decision making
- Large amount of initial investment is a requirement
- Rapid development in technology may lead to personal data leakage for cybercrimes
Key Target AudienceOEM (Original Equipment Manufacturer), Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End-use Industries