Global Polling Services Market
Global Polling Services Market

Polling Services Comprehensive Study by Type (Online, Offline), Industry Vertical (IT & Telecom, Food & Beverages, Sports & Events, Gaming, Education, Government, Others) Players and Region - Global Market Outlook to 2027

Polling Services Market Segmented into XX Submarkets. | Forecast Years: 2022- 2027  

Jan 2022 Edition 224 Pages 218 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Polling Services Market Scope
Polling is the most popular method of sampling that is used to know people's choice and their understanding regarding any products, services, or other matters. Poling is widely used by businesses or organizations to gain quick insights about consumers' opinions and helps in business planning and build strategies. The advancement in technologies and the growing adoption of smartphones, laptops, tablets, and other digital devices created a wide opportunity for online polling. In some countries, an election poll is created during the election to gain insight into the probability of a particular party winning. Generally, polling is used when quick data collection is required as the method is less time-consuming compared to others and consists of one question that can be either single choice, multiple-choice, or an open-ended text question.

The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.

Gallup (United States) and Harris Interactive (United Kingdom) are some of the key players that are part of study coverage.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.

Segmentation Overview
The study have segmented the market of Global Polling Services market by Type (Online and Offline) and Region with country level break-up.

On the basis of geography, the market of Polling Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).




Market Trend
  • Growing Preference Towards the IVR Polling Technology to Eliminate Possibility of Bias

Market Drivers
  • Surging Demand for Polling Service to Gain Insights About Consumers’ Preferences and Behaviors

Opportunities
  • Increasing Use of Polling Services by the Technology and Food & Beverages Industries

Restraints
  • Chances of Inaccuracy in the Collected Data and Alteration in the Answers

Challenges
  • Unwillingness to Answer Polls and Low Response Rates


Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Polling Service Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-User Industries and Others

Frequently Asked Questions (FAQ):

1. What are the key segments playing vital role in Polling Services Market?
The Polling Services study can be customized to meet your requirements. The market size breakdown by type [Online and Offline], by end use application [].

2. How big is the Polling Services Market?
The Polling Services Market is gaining popularity and expected to see strong valuation by 2027.

3. What is expected growth rate in Polling Services Market?
According to AMA, the Global Polling Services market is expected to see growth rate of %.
Report Objectives / Segmentation Covered
By Type
  • Online
  • Offline
By Industry Vertical
  • IT & Telecom
  • Food & Beverages
  • Sports & Events
  • Gaming
  • Education
  • Government
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Surging Demand for Polling Service to Gain Insights About Consumers’ Preferences and Behaviors
    • 3.3. Market Challenges
      • 3.3.1. Unwillingness to Answer Polls and Low Response Rates
    • 3.4. Market Trends
      • 3.4.1. Growing Preference Towards the IVR Polling Technology to Eliminate Possibility of Bias
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Polling Services, by Type, Industry Vertical and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Polling Services (Value)
      • 5.2.1. Global Polling Services by: Type (Value)
        • 5.2.1.1. Online
        • 5.2.1.2. Offline
      • 5.2.2. Global Polling Services by: Industry Vertical (Value)
        • 5.2.2.1. IT & Telecom
        • 5.2.2.2. Food & Beverages
        • 5.2.2.3. Sports & Events
        • 5.2.2.4. Gaming
        • 5.2.2.5. Education
        • 5.2.2.6. Government
        • 5.2.2.7. Others
      • 5.2.3. Global Polling Services Region
        • 5.2.3.1. South America
          • 5.2.3.1.1. Brazil
          • 5.2.3.1.2. Argentina
          • 5.2.3.1.3. Rest of South America
        • 5.2.3.2. Asia Pacific
          • 5.2.3.2.1. China
          • 5.2.3.2.2. Japan
          • 5.2.3.2.3. India
          • 5.2.3.2.4. South Korea
          • 5.2.3.2.5. Australia
          • 5.2.3.2.6. Rest of Asia-Pacific
        • 5.2.3.3. Europe
          • 5.2.3.3.1. Germany
          • 5.2.3.3.2. France
          • 5.2.3.3.3. Italy
          • 5.2.3.3.4. United Kingdom
          • 5.2.3.3.5. Netherlands
          • 5.2.3.3.6. Rest of Europe
        • 5.2.3.4. MEA
          • 5.2.3.4.1. Middle East
          • 5.2.3.4.2. Africa
        • 5.2.3.5. North America
          • 5.2.3.5.1. United States
          • 5.2.3.5.2. Canada
          • 5.2.3.5.3. Mexico
    • 5.3. Global Polling Services (Price)
      • 5.3.1. Global Polling Services by: Type (Price)
  • 6. Polling Services: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Gallup (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Harris Interactive (United Kingdom)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
  • 7. Global Polling Services Sale, by Type, Industry Vertical and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Polling Services (Value)
      • 7.2.1. Global Polling Services by: Type (Value)
        • 7.2.1.1. Online
        • 7.2.1.2. Offline
      • 7.2.2. Global Polling Services by: Industry Vertical (Value)
        • 7.2.2.1. IT & Telecom
        • 7.2.2.2. Food & Beverages
        • 7.2.2.3. Sports & Events
        • 7.2.2.4. Gaming
        • 7.2.2.5. Education
        • 7.2.2.6. Government
        • 7.2.2.7. Others
      • 7.2.3. Global Polling Services Region
        • 7.2.3.1. South America
          • 7.2.3.1.1. Brazil
          • 7.2.3.1.2. Argentina
          • 7.2.3.1.3. Rest of South America
        • 7.2.3.2. Asia Pacific
          • 7.2.3.2.1. China
          • 7.2.3.2.2. Japan
          • 7.2.3.2.3. India
          • 7.2.3.2.4. South Korea
          • 7.2.3.2.5. Australia
          • 7.2.3.2.6. Rest of Asia-Pacific
        • 7.2.3.3. Europe
          • 7.2.3.3.1. Germany
          • 7.2.3.3.2. France
          • 7.2.3.3.3. Italy
          • 7.2.3.3.4. United Kingdom
          • 7.2.3.3.5. Netherlands
          • 7.2.3.3.6. Rest of Europe
        • 7.2.3.4. MEA
          • 7.2.3.4.1. Middle East
          • 7.2.3.4.2. Africa
        • 7.2.3.5. North America
          • 7.2.3.5.1. United States
          • 7.2.3.5.2. Canada
          • 7.2.3.5.3. Mexico
    • 7.3. Global Polling Services (Price)
      • 7.3.1. Global Polling Services by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Polling Services: by Type(USD Million)
  • Table 2. Polling Services Online , by Region USD Million (2016-2021)
  • Table 3. Polling Services Offline , by Region USD Million (2016-2021)
  • Table 4. Polling Services: by Industry Vertical(USD Million)
  • Table 5. Polling Services IT & Telecom , by Region USD Million (2016-2021)
  • Table 6. Polling Services Food & Beverages , by Region USD Million (2016-2021)
  • Table 7. Polling Services Sports & Events , by Region USD Million (2016-2021)
  • Table 8. Polling Services Gaming , by Region USD Million (2016-2021)
  • Table 9. Polling Services Education , by Region USD Million (2016-2021)
  • Table 10. Polling Services Government , by Region USD Million (2016-2021)
  • Table 11. Polling Services Others , by Region USD Million (2016-2021)
  • Table 12. South America Polling Services, by Country USD Million (2016-2021)
  • Table 13. South America Polling Services, by Type USD Million (2016-2021)
  • Table 14. South America Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 15. Brazil Polling Services, by Type USD Million (2016-2021)
  • Table 16. Brazil Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 17. Argentina Polling Services, by Type USD Million (2016-2021)
  • Table 18. Argentina Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 19. Rest of South America Polling Services, by Type USD Million (2016-2021)
  • Table 20. Rest of South America Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 21. Asia Pacific Polling Services, by Country USD Million (2016-2021)
  • Table 22. Asia Pacific Polling Services, by Type USD Million (2016-2021)
  • Table 23. Asia Pacific Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 24. China Polling Services, by Type USD Million (2016-2021)
  • Table 25. China Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 26. Japan Polling Services, by Type USD Million (2016-2021)
  • Table 27. Japan Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 28. India Polling Services, by Type USD Million (2016-2021)
  • Table 29. India Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 30. South Korea Polling Services, by Type USD Million (2016-2021)
  • Table 31. South Korea Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 32. Australia Polling Services, by Type USD Million (2016-2021)
  • Table 33. Australia Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 34. Rest of Asia-Pacific Polling Services, by Type USD Million (2016-2021)
  • Table 35. Rest of Asia-Pacific Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 36. Europe Polling Services, by Country USD Million (2016-2021)
  • Table 37. Europe Polling Services, by Type USD Million (2016-2021)
  • Table 38. Europe Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 39. Germany Polling Services, by Type USD Million (2016-2021)
  • Table 40. Germany Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 41. France Polling Services, by Type USD Million (2016-2021)
  • Table 42. France Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 43. Italy Polling Services, by Type USD Million (2016-2021)
  • Table 44. Italy Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 45. United Kingdom Polling Services, by Type USD Million (2016-2021)
  • Table 46. United Kingdom Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 47. Netherlands Polling Services, by Type USD Million (2016-2021)
  • Table 48. Netherlands Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 49. Rest of Europe Polling Services, by Type USD Million (2016-2021)
  • Table 50. Rest of Europe Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 51. MEA Polling Services, by Country USD Million (2016-2021)
  • Table 52. MEA Polling Services, by Type USD Million (2016-2021)
  • Table 53. MEA Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 54. Middle East Polling Services, by Type USD Million (2016-2021)
  • Table 55. Middle East Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 56. Africa Polling Services, by Type USD Million (2016-2021)
  • Table 57. Africa Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 58. North America Polling Services, by Country USD Million (2016-2021)
  • Table 59. North America Polling Services, by Type USD Million (2016-2021)
  • Table 60. North America Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 61. United States Polling Services, by Type USD Million (2016-2021)
  • Table 62. United States Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 63. Canada Polling Services, by Type USD Million (2016-2021)
  • Table 64. Canada Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 65. Mexico Polling Services, by Type USD Million (2016-2021)
  • Table 66. Mexico Polling Services, by Industry Vertical USD Million (2016-2021)
  • Table 67. Polling Services: by Type(USD/Units)
  • Table 68. Company Basic Information, Sales Area and Its Competitors
  • Table 69. Company Basic Information, Sales Area and Its Competitors
  • Table 70. Polling Services: by Type(USD Million)
  • Table 71. Polling Services Online , by Region USD Million (2022-2027)
  • Table 72. Polling Services Offline , by Region USD Million (2022-2027)
  • Table 73. Polling Services: by Industry Vertical(USD Million)
  • Table 74. Polling Services IT & Telecom , by Region USD Million (2022-2027)
  • Table 75. Polling Services Food & Beverages , by Region USD Million (2022-2027)
  • Table 76. Polling Services Sports & Events , by Region USD Million (2022-2027)
  • Table 77. Polling Services Gaming , by Region USD Million (2022-2027)
  • Table 78. Polling Services Education , by Region USD Million (2022-2027)
  • Table 79. Polling Services Government , by Region USD Million (2022-2027)
  • Table 80. Polling Services Others , by Region USD Million (2022-2027)
  • Table 81. South America Polling Services, by Country USD Million (2022-2027)
  • Table 82. South America Polling Services, by Type USD Million (2022-2027)
  • Table 83. South America Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 84. Brazil Polling Services, by Type USD Million (2022-2027)
  • Table 85. Brazil Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 86. Argentina Polling Services, by Type USD Million (2022-2027)
  • Table 87. Argentina Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 88. Rest of South America Polling Services, by Type USD Million (2022-2027)
  • Table 89. Rest of South America Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 90. Asia Pacific Polling Services, by Country USD Million (2022-2027)
  • Table 91. Asia Pacific Polling Services, by Type USD Million (2022-2027)
  • Table 92. Asia Pacific Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 93. China Polling Services, by Type USD Million (2022-2027)
  • Table 94. China Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 95. Japan Polling Services, by Type USD Million (2022-2027)
  • Table 96. Japan Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 97. India Polling Services, by Type USD Million (2022-2027)
  • Table 98. India Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 99. South Korea Polling Services, by Type USD Million (2022-2027)
  • Table 100. South Korea Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 101. Australia Polling Services, by Type USD Million (2022-2027)
  • Table 102. Australia Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 103. Rest of Asia-Pacific Polling Services, by Type USD Million (2022-2027)
  • Table 104. Rest of Asia-Pacific Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 105. Europe Polling Services, by Country USD Million (2022-2027)
  • Table 106. Europe Polling Services, by Type USD Million (2022-2027)
  • Table 107. Europe Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 108. Germany Polling Services, by Type USD Million (2022-2027)
  • Table 109. Germany Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 110. France Polling Services, by Type USD Million (2022-2027)
  • Table 111. France Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 112. Italy Polling Services, by Type USD Million (2022-2027)
  • Table 113. Italy Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 114. United Kingdom Polling Services, by Type USD Million (2022-2027)
  • Table 115. United Kingdom Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 116. Netherlands Polling Services, by Type USD Million (2022-2027)
  • Table 117. Netherlands Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 118. Rest of Europe Polling Services, by Type USD Million (2022-2027)
  • Table 119. Rest of Europe Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 120. MEA Polling Services, by Country USD Million (2022-2027)
  • Table 121. MEA Polling Services, by Type USD Million (2022-2027)
  • Table 122. MEA Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 123. Middle East Polling Services, by Type USD Million (2022-2027)
  • Table 124. Middle East Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 125. Africa Polling Services, by Type USD Million (2022-2027)
  • Table 126. Africa Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 127. North America Polling Services, by Country USD Million (2022-2027)
  • Table 128. North America Polling Services, by Type USD Million (2022-2027)
  • Table 129. North America Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 130. United States Polling Services, by Type USD Million (2022-2027)
  • Table 131. United States Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 132. Canada Polling Services, by Type USD Million (2022-2027)
  • Table 133. Canada Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 134. Mexico Polling Services, by Type USD Million (2022-2027)
  • Table 135. Mexico Polling Services, by Industry Vertical USD Million (2022-2027)
  • Table 136. Polling Services: by Type(USD/Units)
  • Table 137. Research Programs/Design for This Report
  • Table 138. Key Data Information from Secondary Sources
  • Table 139. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Polling Services: by Type USD Million (2016-2021)
  • Figure 5. Global Polling Services: by Industry Vertical USD Million (2016-2021)
  • Figure 6. South America Polling Services Share (%), by Country
  • Figure 7. Asia Pacific Polling Services Share (%), by Country
  • Figure 8. Europe Polling Services Share (%), by Country
  • Figure 9. MEA Polling Services Share (%), by Country
  • Figure 10. North America Polling Services Share (%), by Country
  • Figure 11. Global Polling Services: by Type USD/Units (2016-2021)
  • Figure 12. Global Polling Services share by Players 2021 (%)
  • Figure 13. BCG Matrix for key Companies
  • Figure 14. Gallup (United States) Revenue, Net Income and Gross profit
  • Figure 15. Gallup (United States) Revenue: by Geography 2021
  • Figure 16. Harris Interactive (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 17. Harris Interactive (United Kingdom) Revenue: by Geography 2021
  • Figure 18. Global Polling Services: by Type USD Million (2022-2027)
  • Figure 19. Global Polling Services: by Industry Vertical USD Million (2022-2027)
  • Figure 20. South America Polling Services Share (%), by Country
  • Figure 21. Asia Pacific Polling Services Share (%), by Country
  • Figure 22. Europe Polling Services Share (%), by Country
  • Figure 23. MEA Polling Services Share (%), by Country
  • Figure 24. North America Polling Services Share (%), by Country
  • Figure 25. Global Polling Services: by Type USD/Units (2022-2027)
Some of the key companies/manufacturers profiled in the report
  • Gallup (United States)
  • Harris Interactive (United Kingdom)
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