Survey and Feedback Management Software Market Scope
Survey and feedback management software allows enterprises or businesses to collect feedback from customers and conduct surveys about any product or service through different channels like email, SMS, communication tools, social media, etc. The feedback or survey helps organizations to gain market insights into products or services that they are offering and improves customer experience. High growth of the e-commerce and consumer electronics industry has created a huge demand for technologically advanced solutions for feedback management and conducting and analyzing surveys. According to AMA, the Global Survey and Feedback Management Software market is expected to see growth rate of 15.8%
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Survey and Feedback Management Software market throughout the predicted period.
Salesforce (United States), IBM (United States), SAP (Germany), Microsoft Corporation (United States), QuestionPro (United States), HubSpot (United States), Momentive Inc. (United States), Mopinion (Netherlands), AskNicely (United States), Clarabridge (United States), Survicate (Poland), ProProfs and Zoho Corporation (India) are some of the key players that are part of study coverage.
The study have segmented the market of Global Survey and Feedback Management Software market and Region with country level break-up.
On the basis of geography, the market of Survey and Feedback Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Survey and Feedback Management Software Market Dynamics:
- Surging Demand for Technological Tools to Conduct Quick Market Research and Survey to Build Business Strategies
- Customers’ Inclination Towards the Online Shopping and Rapidly Growing E-commerce Industry
- Emerging Trend of Mobile-friendly Survey Forms and Integration of NLP and AI to Detect and Analyze Emotion of Customers
- Rising Privacy Concern, Sampling Errors, and Bias Surveys May Hamper the Growth of Online Surveys
|Road Blocks / Challenges|
- The Survey Conducted Through Online Feedback or Survey Tool is not in the Deep That May Create Challenges for the End-users
|Gaps & Opportunities|
- Growing Popularity of Cloud-based Survey and Feedback Management Solutions Among the Small and Medium Businesses
Market Leaders and their expansionary development strategies
In August 2020, Salesforce launched a new toolset for customer feedback management. It will allow businesses to pull data from the Salesforce platform, compile customer survey questions, create lifecycle maps and journey analytics, and automates feedback collection. With this launch, the main aim of Salesforce is to help companies gather real-time feedback on the needs and expectations of customers.
In October 2021, Zendesk announced the acquisition of Momentive, including its iconic SurveyMonkey platform. Zendesk is the US-based provider of software-as-a-service products related to customer support, sales, and other customer communications, while Momentive is a leader in capturing how customers think and feel to help companies make critical decisions quickly and confidently. With this acquisition, Zendesk will create a powerful new Intelligence company that will enable businesses or enterprises to build more meaningful relationships with their customers.
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Survey and Feedback Management Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-User Industries and Others
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Frequently Asked Questions (FAQ):
1. What are the key segments playing vital role in Survey and Feedback Management Software Market?
The Survey and Feedback Management Software study can be customized to meet your requirements. The market size breakdown by type, by end-use application.
2. How big is the Survey and Feedback Management Software Market?
The Survey and Feedback Management Software Market is gaining popularity and expected to see strong valuation by 2027 .
3. What is expected growth rate in Survey and Feedback Management Software Market?
According to AMA, the Global Survey and Feedback Management Software market is expected to see growth rate of xx%.
4. Why are some of the most well-known companies left out of the Survey and Feedback Management Software Market report?
The Survey and Feedback Management Software market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete of companies available in our research coverage.