What is Gift Card and Incentive Card Market?
All Digital Rewards has an in-depth offering of prepaid reward products. In the U.S., corporate clients are looking for more digital incentive cards with an immediacy factor for driving quick results which will be analyzed to sharpen marketing tactics. Growing adoption of gift card solutions and increasing e-commerce are the major factors driving the gift card and incentive card market growth. The rising importance of e-gifting can create opportunities for the market during the forecast period.
The market study is being classified by Type (Gift Card and Incentive Card), by Application (Restaurant, Gift Cards, Department Store, Merchandise and Others) and major geographies with country level break-up.
Givex Corporation (Canada), American Express (United States), Qwikcilver Solutions Pvt. Ltd. (India), Blackhawk Network Holdings, Inc. (United States), First Data Corporation (United States), National Gift Card Corp. (United States), Visa Inc. (United States), Mastercard Incorporated (United States), American Express Company (United States) and PayPal Holdings Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are JCB Co. Ltd. (Japan), Bank of America (United States), Walmart (United States) and Google Play (United States).
Global Gift Card and Incentive Card is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching Products. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Analyst at AMA have segmented the market study of Global Gift Card and Incentive Card market by Type, Application and Region.
On the basis of geography, the market of Gift Card and Incentive Card has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Demand for Gift Card and Incentive Card in the Corporate Sector across the Globe
- Growing Adoption Among Millennial
- Technological Innovation in Product Offerings
- Rising Number of Occasions and Growing Popularity of the Gifting and Reward Culture
- Stringent Government Rules and Regulation
- Robust Technological and Product Development Attracting Number of Consumer
- Blockchain Technology Enhancing Security Features
- Security Related to Contactless Technology
Market Leaders and some development strategies
In April 2020, Rybbon, a global incentives program, came into partnership with Voxco, a leading omnichannel survey service provider and automated data collection and analytics services. This partnership promotes higher response rates to the program by giving respondents digital incentives such as e-gift cards and Visa reward cards. The incentive rewards allow employees of Voxco to optimize survey collection response rates and drive engagement with participants
All Canadian provinces have legislations passed to ban expiry dates and fees collected on gift cards. Provincial gift card legislation does not apply to sectors that are regulated under federal laws. For example, gift cards that resemble credit cards (i.e. Visa, MasterCard, or American Express branding) and phone cards are regulated by the federal government.
Key Target AudienceGift Card and Incentive Card Manufacturers, Gift Card and Incentive Card Suppliers and Distributors, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Frequently Asked Questions (FAQ):
1. Which factors would majorly drive the Gift Card and Incentive Card Market?
"Growing Demand for Gift Card and Incentive Card in the Corporate Sector across the Globe
" is seen as one of major growth factors of Gift Card and Incentive Card Market in years to come.
2. Can we have customized study for Gift Card and Incentive Card Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. Which region will lead the Global Gift Card and Incentive Card Market?
will lead Gift Card and Incentive Card Market in coming years.