Pizza is known as a savory dish of Italian origin, consisting of a usually flattened, round base of wheat-based dough topped with cheese, tomatoes, and several other ingredients (anchovies, meat, olives, etc.) baked at the high temperature, traditionally in an oven of wood-fired. In some of the restaurants, pizza is eaten with a knife and fork but in some of the hotel, it is been cut into the wedges to be eaten while held in a hand. Small pizzas are also sometimes called as pizzettas. Increasing demand for convenience food is driving the market while factor-like growing awareness about health-conscious is hampering the market.
- Increase in Demand for Convenience Food
- Rising Customer Preference for Home Delivery Services
- Advancements in Freezing Technologies
- Increasing Pizza Restaurants and Pizza Chain Outlets Worldwide
- Growing Awareness about Healthy Eating Habits among the Customers
Growth of Retail Network in Emerging Economies and Increase in Fast Food Outlets in Developing Countries
Vendors Covered in the Study are:
Boston Pizza (Canada), California Pizza Kitchen (United States), Domino's (United States), Little Caesars (United States), Papa John's (United States), Papa Murphy's (United States), Telepizza (Spain) and Yum! Brands (United States)
The Global Pizzas market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.