Global Microtransactions Market

Microtransactions Comprehensive Study by Type (In-Game Currencies, App Purchases, Gift Cards, Others), Payment Methods (Credit cards, E-wallet, Mobile carrier billing, Codes, Other), Device (PC, Console, Mobile, Tablets), Model (Prepay Model, Postpay Model, Pay as you go) Players and Region - Global Market Outlook to 2030

Microtransactions Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Microtransactions
Microtransactions, also called mtx, are transactions involved in purchasing virtual goods. Generally, this transaction takes place through video games or free-to-play games. To either pass a certain level or to buy loot boxes or other things in the game, you need real money. This transaction has been a business model where even games which are free to play can generate revenue. There are different forms of microtransaction which take place in these freemium games.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Europe Players will contribute the maximum growth to Global Microtransactions market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

PayPal (united States), Paysafecard (Austria), Taler Systems SA (Luxembourg), SatoshiPay (Germany), Skrill (United Kingdom), Amazon Payments (United States), CashSender (Canada), Stripe (United States), BOKU Inc (United States) and Tap2Pay (Poland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Fortumo (Estonia) and Payment Pin (Australia).

Segmentation Overview
AMA Research has segmented the market of Global Microtransactions market by Type (In-Game Currencies, App Purchases, Gift Cards and Others) and Region.



On the basis of geography, the market of Microtransactions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Payment Methods, the sub-segment i.e. Credit cards will boost the Microtransactions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device, the sub-segment i.e. PC will boost the Microtransactions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Model, the sub-segment i.e. Prepay Model will boost the Microtransactions market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
To have virtual cosmetics and outfits to display their playable character and to make it look according to our preferences.

Market Growth Drivers:
To have a better in-game experience it is important to have in-game money which can be bought by microtransactions.

Challenges:
To achieve the satisfaction of the end-user by providing an object for the transaction.

Restraints:
Government regulations limit transaction amounts for microtransactions.

Opportunities:
Exponential growth in the gaming industry with upgraded technology is driving more opportunities for microtransactions.

Market Leaders and their expansionary development strategies
The video game market is being integrated like never before, and Electronic Arts crowds out like no one else. The battlefield And FIFA The manufacturer recently sought a merger with NBCUniversal and has also held potential acquisition talks with Disney, Apple, and other companies
In January 2024, Embedded fintech solutions provider VoPay has announced the launched of VoPay Verify, an instant bank account verification solution via microtransactions in Canada and the US.
To regulate certain pay-to-win microtransactions and sales of loot boxes in interactive digital entertainment products, and for other purposes.Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled,, SECTION 1. REGULATION OF PAY-TO-WIN MICROTRANSACTIONS AND SALES OF LOOT BOXES IN VIDEO GAMES., (a) Prohibition Of Pay-To-Win Microtransactions And Sales Of Loot Boxes In Minor-Oriented Games.—, (1) GAME PUBLISHERS.—It is unlawful for a game publisher to publish—, (A) a minor-oriented game that includes pay-to-win microtransactions or loot boxes; or and (B) an update to an existing minor-oriented game that would enable pay-to-win microtransactions or loot boxes in such a game.

Key Target Audience
Game Developers, Payment gateway companies, New Entrants and Investors, Biodegradable Foodservice Disposables Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • In-Game Currencies
  • App Purchases
  • Gift Cards
  • Others
By Payment Methods
  • Credit cards
  • E-wallet
  • Mobile carrier billing
  • Codes
  • Other

By Device
  • PC
  • Console
  • Mobile
  • Tablets

By Model
  • Prepay Model
  • Postpay Model
  • Pay as you go

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. To have a better in-game experience it is important to have in-game money which can be bought by microtransactions.
    • 3.3. Market Challenges
      • 3.3.1. To achieve the satisfaction of the end-user by providing an object for the transaction.
    • 3.4. Market Trends
      • 3.4.1. To have virtual cosmetics and outfits to display their playable character and to make it look according to our preferences.
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Microtransactions, by Type, Payment Methods, Device, Model and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Microtransactions (Value)
      • 5.2.1. Global Microtransactions by: Type (Value)
        • 5.2.1.1. In-Game Currencies
        • 5.2.1.2. App Purchases
        • 5.2.1.3. Gift Cards
        • 5.2.1.4. Others
      • 5.2.2. Global Microtransactions by: Payment Methods (Value)
        • 5.2.2.1. Credit cards
        • 5.2.2.2. E-wallet
        • 5.2.2.3. Mobile carrier billing
        • 5.2.2.4. Codes
        • 5.2.2.5. Other
      • 5.2.3. Global Microtransactions by: Device (Value)
        • 5.2.3.1. PC
        • 5.2.3.2. Console
        • 5.2.3.3. Mobile
        • 5.2.3.4. Tablets
      • 5.2.4. Global Microtransactions by: Model (Value)
        • 5.2.4.1. Prepay Model
        • 5.2.4.2. Postpay Model
        • 5.2.4.3. Pay as you go
      • 5.2.5. Global Microtransactions Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Microtransactions: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. PayPal (united States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Paysafecard (Austria)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Taler Systems SA (Luxembourg)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. SatoshiPay (Germany)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Skrill (United Kingdom)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Amazon Payments (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. CashSender (Canada)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Stripe (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. BOKU Inc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Tap2Pay (Poland)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Microtransactions Sale, by Type, Payment Methods, Device, Model and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Microtransactions (Value)
      • 7.2.1. Global Microtransactions by: Type (Value)
        • 7.2.1.1. In-Game Currencies
        • 7.2.1.2. App Purchases
        • 7.2.1.3. Gift Cards
        • 7.2.1.4. Others
      • 7.2.2. Global Microtransactions by: Payment Methods (Value)
        • 7.2.2.1. Credit cards
        • 7.2.2.2. E-wallet
        • 7.2.2.3. Mobile carrier billing
        • 7.2.2.4. Codes
        • 7.2.2.5. Other
      • 7.2.3. Global Microtransactions by: Device (Value)
        • 7.2.3.1. PC
        • 7.2.3.2. Console
        • 7.2.3.3. Mobile
        • 7.2.3.4. Tablets
      • 7.2.4. Global Microtransactions by: Model (Value)
        • 7.2.4.1. Prepay Model
        • 7.2.4.2. Postpay Model
        • 7.2.4.3. Pay as you go
      • 7.2.5. Global Microtransactions Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Microtransactions: by Type(USD Million)
  • Table 2. Microtransactions In-Game Currencies , by Region USD Million (2018-2023)
  • Table 3. Microtransactions App Purchases , by Region USD Million (2018-2023)
  • Table 4. Microtransactions Gift Cards , by Region USD Million (2018-2023)
  • Table 5. Microtransactions Others , by Region USD Million (2018-2023)
  • Table 6. Microtransactions: by Payment Methods(USD Million)
  • Table 7. Microtransactions Credit cards , by Region USD Million (2018-2023)
  • Table 8. Microtransactions E-wallet , by Region USD Million (2018-2023)
  • Table 9. Microtransactions Mobile carrier billing , by Region USD Million (2018-2023)
  • Table 10. Microtransactions Codes , by Region USD Million (2018-2023)
  • Table 11. Microtransactions Other , by Region USD Million (2018-2023)
  • Table 12. Microtransactions: by Device(USD Million)
  • Table 13. Microtransactions PC , by Region USD Million (2018-2023)
  • Table 14. Microtransactions Console , by Region USD Million (2018-2023)
  • Table 15. Microtransactions Mobile , by Region USD Million (2018-2023)
  • Table 16. Microtransactions Tablets , by Region USD Million (2018-2023)
  • Table 17. Microtransactions: by Model(USD Million)
  • Table 18. Microtransactions Prepay Model , by Region USD Million (2018-2023)
  • Table 19. Microtransactions Postpay Model , by Region USD Million (2018-2023)
  • Table 20. Microtransactions Pay as you go , by Region USD Million (2018-2023)
  • Table 21. South America Microtransactions, by Country USD Million (2018-2023)
  • Table 22. South America Microtransactions, by Type USD Million (2018-2023)
  • Table 23. South America Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 24. South America Microtransactions, by Device USD Million (2018-2023)
  • Table 25. South America Microtransactions, by Model USD Million (2018-2023)
  • Table 26. Brazil Microtransactions, by Type USD Million (2018-2023)
  • Table 27. Brazil Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 28. Brazil Microtransactions, by Device USD Million (2018-2023)
  • Table 29. Brazil Microtransactions, by Model USD Million (2018-2023)
  • Table 30. Argentina Microtransactions, by Type USD Million (2018-2023)
  • Table 31. Argentina Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 32. Argentina Microtransactions, by Device USD Million (2018-2023)
  • Table 33. Argentina Microtransactions, by Model USD Million (2018-2023)
  • Table 34. Rest of South America Microtransactions, by Type USD Million (2018-2023)
  • Table 35. Rest of South America Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 36. Rest of South America Microtransactions, by Device USD Million (2018-2023)
  • Table 37. Rest of South America Microtransactions, by Model USD Million (2018-2023)
  • Table 38. Asia Pacific Microtransactions, by Country USD Million (2018-2023)
  • Table 39. Asia Pacific Microtransactions, by Type USD Million (2018-2023)
  • Table 40. Asia Pacific Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 41. Asia Pacific Microtransactions, by Device USD Million (2018-2023)
  • Table 42. Asia Pacific Microtransactions, by Model USD Million (2018-2023)
  • Table 43. China Microtransactions, by Type USD Million (2018-2023)
  • Table 44. China Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 45. China Microtransactions, by Device USD Million (2018-2023)
  • Table 46. China Microtransactions, by Model USD Million (2018-2023)
  • Table 47. Japan Microtransactions, by Type USD Million (2018-2023)
  • Table 48. Japan Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 49. Japan Microtransactions, by Device USD Million (2018-2023)
  • Table 50. Japan Microtransactions, by Model USD Million (2018-2023)
  • Table 51. India Microtransactions, by Type USD Million (2018-2023)
  • Table 52. India Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 53. India Microtransactions, by Device USD Million (2018-2023)
  • Table 54. India Microtransactions, by Model USD Million (2018-2023)
  • Table 55. South Korea Microtransactions, by Type USD Million (2018-2023)
  • Table 56. South Korea Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 57. South Korea Microtransactions, by Device USD Million (2018-2023)
  • Table 58. South Korea Microtransactions, by Model USD Million (2018-2023)
  • Table 59. Taiwan Microtransactions, by Type USD Million (2018-2023)
  • Table 60. Taiwan Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 61. Taiwan Microtransactions, by Device USD Million (2018-2023)
  • Table 62. Taiwan Microtransactions, by Model USD Million (2018-2023)
  • Table 63. Australia Microtransactions, by Type USD Million (2018-2023)
  • Table 64. Australia Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 65. Australia Microtransactions, by Device USD Million (2018-2023)
  • Table 66. Australia Microtransactions, by Model USD Million (2018-2023)
  • Table 67. Rest of Asia-Pacific Microtransactions, by Type USD Million (2018-2023)
  • Table 68. Rest of Asia-Pacific Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 69. Rest of Asia-Pacific Microtransactions, by Device USD Million (2018-2023)
  • Table 70. Rest of Asia-Pacific Microtransactions, by Model USD Million (2018-2023)
  • Table 71. Europe Microtransactions, by Country USD Million (2018-2023)
  • Table 72. Europe Microtransactions, by Type USD Million (2018-2023)
  • Table 73. Europe Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 74. Europe Microtransactions, by Device USD Million (2018-2023)
  • Table 75. Europe Microtransactions, by Model USD Million (2018-2023)
  • Table 76. Germany Microtransactions, by Type USD Million (2018-2023)
  • Table 77. Germany Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 78. Germany Microtransactions, by Device USD Million (2018-2023)
  • Table 79. Germany Microtransactions, by Model USD Million (2018-2023)
  • Table 80. France Microtransactions, by Type USD Million (2018-2023)
  • Table 81. France Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 82. France Microtransactions, by Device USD Million (2018-2023)
  • Table 83. France Microtransactions, by Model USD Million (2018-2023)
  • Table 84. Italy Microtransactions, by Type USD Million (2018-2023)
  • Table 85. Italy Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 86. Italy Microtransactions, by Device USD Million (2018-2023)
  • Table 87. Italy Microtransactions, by Model USD Million (2018-2023)
  • Table 88. United Kingdom Microtransactions, by Type USD Million (2018-2023)
  • Table 89. United Kingdom Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 90. United Kingdom Microtransactions, by Device USD Million (2018-2023)
  • Table 91. United Kingdom Microtransactions, by Model USD Million (2018-2023)
  • Table 92. Netherlands Microtransactions, by Type USD Million (2018-2023)
  • Table 93. Netherlands Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 94. Netherlands Microtransactions, by Device USD Million (2018-2023)
  • Table 95. Netherlands Microtransactions, by Model USD Million (2018-2023)
  • Table 96. Rest of Europe Microtransactions, by Type USD Million (2018-2023)
  • Table 97. Rest of Europe Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 98. Rest of Europe Microtransactions, by Device USD Million (2018-2023)
  • Table 99. Rest of Europe Microtransactions, by Model USD Million (2018-2023)
  • Table 100. MEA Microtransactions, by Country USD Million (2018-2023)
  • Table 101. MEA Microtransactions, by Type USD Million (2018-2023)
  • Table 102. MEA Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 103. MEA Microtransactions, by Device USD Million (2018-2023)
  • Table 104. MEA Microtransactions, by Model USD Million (2018-2023)
  • Table 105. Middle East Microtransactions, by Type USD Million (2018-2023)
  • Table 106. Middle East Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 107. Middle East Microtransactions, by Device USD Million (2018-2023)
  • Table 108. Middle East Microtransactions, by Model USD Million (2018-2023)
  • Table 109. Africa Microtransactions, by Type USD Million (2018-2023)
  • Table 110. Africa Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 111. Africa Microtransactions, by Device USD Million (2018-2023)
  • Table 112. Africa Microtransactions, by Model USD Million (2018-2023)
  • Table 113. North America Microtransactions, by Country USD Million (2018-2023)
  • Table 114. North America Microtransactions, by Type USD Million (2018-2023)
  • Table 115. North America Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 116. North America Microtransactions, by Device USD Million (2018-2023)
  • Table 117. North America Microtransactions, by Model USD Million (2018-2023)
  • Table 118. United States Microtransactions, by Type USD Million (2018-2023)
  • Table 119. United States Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 120. United States Microtransactions, by Device USD Million (2018-2023)
  • Table 121. United States Microtransactions, by Model USD Million (2018-2023)
  • Table 122. Canada Microtransactions, by Type USD Million (2018-2023)
  • Table 123. Canada Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 124. Canada Microtransactions, by Device USD Million (2018-2023)
  • Table 125. Canada Microtransactions, by Model USD Million (2018-2023)
  • Table 126. Mexico Microtransactions, by Type USD Million (2018-2023)
  • Table 127. Mexico Microtransactions, by Payment Methods USD Million (2018-2023)
  • Table 128. Mexico Microtransactions, by Device USD Million (2018-2023)
  • Table 129. Mexico Microtransactions, by Model USD Million (2018-2023)
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Microtransactions: by Type(USD Million)
  • Table 141. Microtransactions In-Game Currencies , by Region USD Million (2025-2030)
  • Table 142. Microtransactions App Purchases , by Region USD Million (2025-2030)
  • Table 143. Microtransactions Gift Cards , by Region USD Million (2025-2030)
  • Table 144. Microtransactions Others , by Region USD Million (2025-2030)
  • Table 145. Microtransactions: by Payment Methods(USD Million)
  • Table 146. Microtransactions Credit cards , by Region USD Million (2025-2030)
  • Table 147. Microtransactions E-wallet , by Region USD Million (2025-2030)
  • Table 148. Microtransactions Mobile carrier billing , by Region USD Million (2025-2030)
  • Table 149. Microtransactions Codes , by Region USD Million (2025-2030)
  • Table 150. Microtransactions Other , by Region USD Million (2025-2030)
  • Table 151. Microtransactions: by Device(USD Million)
  • Table 152. Microtransactions PC , by Region USD Million (2025-2030)
  • Table 153. Microtransactions Console , by Region USD Million (2025-2030)
  • Table 154. Microtransactions Mobile , by Region USD Million (2025-2030)
  • Table 155. Microtransactions Tablets , by Region USD Million (2025-2030)
  • Table 156. Microtransactions: by Model(USD Million)
  • Table 157. Microtransactions Prepay Model , by Region USD Million (2025-2030)
  • Table 158. Microtransactions Postpay Model , by Region USD Million (2025-2030)
  • Table 159. Microtransactions Pay as you go , by Region USD Million (2025-2030)
  • Table 160. South America Microtransactions, by Country USD Million (2025-2030)
  • Table 161. South America Microtransactions, by Type USD Million (2025-2030)
  • Table 162. South America Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 163. South America Microtransactions, by Device USD Million (2025-2030)
  • Table 164. South America Microtransactions, by Model USD Million (2025-2030)
  • Table 165. Brazil Microtransactions, by Type USD Million (2025-2030)
  • Table 166. Brazil Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 167. Brazil Microtransactions, by Device USD Million (2025-2030)
  • Table 168. Brazil Microtransactions, by Model USD Million (2025-2030)
  • Table 169. Argentina Microtransactions, by Type USD Million (2025-2030)
  • Table 170. Argentina Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 171. Argentina Microtransactions, by Device USD Million (2025-2030)
  • Table 172. Argentina Microtransactions, by Model USD Million (2025-2030)
  • Table 173. Rest of South America Microtransactions, by Type USD Million (2025-2030)
  • Table 174. Rest of South America Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 175. Rest of South America Microtransactions, by Device USD Million (2025-2030)
  • Table 176. Rest of South America Microtransactions, by Model USD Million (2025-2030)
  • Table 177. Asia Pacific Microtransactions, by Country USD Million (2025-2030)
  • Table 178. Asia Pacific Microtransactions, by Type USD Million (2025-2030)
  • Table 179. Asia Pacific Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 180. Asia Pacific Microtransactions, by Device USD Million (2025-2030)
  • Table 181. Asia Pacific Microtransactions, by Model USD Million (2025-2030)
  • Table 182. China Microtransactions, by Type USD Million (2025-2030)
  • Table 183. China Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 184. China Microtransactions, by Device USD Million (2025-2030)
  • Table 185. China Microtransactions, by Model USD Million (2025-2030)
  • Table 186. Japan Microtransactions, by Type USD Million (2025-2030)
  • Table 187. Japan Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 188. Japan Microtransactions, by Device USD Million (2025-2030)
  • Table 189. Japan Microtransactions, by Model USD Million (2025-2030)
  • Table 190. India Microtransactions, by Type USD Million (2025-2030)
  • Table 191. India Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 192. India Microtransactions, by Device USD Million (2025-2030)
  • Table 193. India Microtransactions, by Model USD Million (2025-2030)
  • Table 194. South Korea Microtransactions, by Type USD Million (2025-2030)
  • Table 195. South Korea Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 196. South Korea Microtransactions, by Device USD Million (2025-2030)
  • Table 197. South Korea Microtransactions, by Model USD Million (2025-2030)
  • Table 198. Taiwan Microtransactions, by Type USD Million (2025-2030)
  • Table 199. Taiwan Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 200. Taiwan Microtransactions, by Device USD Million (2025-2030)
  • Table 201. Taiwan Microtransactions, by Model USD Million (2025-2030)
  • Table 202. Australia Microtransactions, by Type USD Million (2025-2030)
  • Table 203. Australia Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 204. Australia Microtransactions, by Device USD Million (2025-2030)
  • Table 205. Australia Microtransactions, by Model USD Million (2025-2030)
  • Table 206. Rest of Asia-Pacific Microtransactions, by Type USD Million (2025-2030)
  • Table 207. Rest of Asia-Pacific Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 208. Rest of Asia-Pacific Microtransactions, by Device USD Million (2025-2030)
  • Table 209. Rest of Asia-Pacific Microtransactions, by Model USD Million (2025-2030)
  • Table 210. Europe Microtransactions, by Country USD Million (2025-2030)
  • Table 211. Europe Microtransactions, by Type USD Million (2025-2030)
  • Table 212. Europe Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 213. Europe Microtransactions, by Device USD Million (2025-2030)
  • Table 214. Europe Microtransactions, by Model USD Million (2025-2030)
  • Table 215. Germany Microtransactions, by Type USD Million (2025-2030)
  • Table 216. Germany Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 217. Germany Microtransactions, by Device USD Million (2025-2030)
  • Table 218. Germany Microtransactions, by Model USD Million (2025-2030)
  • Table 219. France Microtransactions, by Type USD Million (2025-2030)
  • Table 220. France Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 221. France Microtransactions, by Device USD Million (2025-2030)
  • Table 222. France Microtransactions, by Model USD Million (2025-2030)
  • Table 223. Italy Microtransactions, by Type USD Million (2025-2030)
  • Table 224. Italy Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 225. Italy Microtransactions, by Device USD Million (2025-2030)
  • Table 226. Italy Microtransactions, by Model USD Million (2025-2030)
  • Table 227. United Kingdom Microtransactions, by Type USD Million (2025-2030)
  • Table 228. United Kingdom Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 229. United Kingdom Microtransactions, by Device USD Million (2025-2030)
  • Table 230. United Kingdom Microtransactions, by Model USD Million (2025-2030)
  • Table 231. Netherlands Microtransactions, by Type USD Million (2025-2030)
  • Table 232. Netherlands Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 233. Netherlands Microtransactions, by Device USD Million (2025-2030)
  • Table 234. Netherlands Microtransactions, by Model USD Million (2025-2030)
  • Table 235. Rest of Europe Microtransactions, by Type USD Million (2025-2030)
  • Table 236. Rest of Europe Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 237. Rest of Europe Microtransactions, by Device USD Million (2025-2030)
  • Table 238. Rest of Europe Microtransactions, by Model USD Million (2025-2030)
  • Table 239. MEA Microtransactions, by Country USD Million (2025-2030)
  • Table 240. MEA Microtransactions, by Type USD Million (2025-2030)
  • Table 241. MEA Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 242. MEA Microtransactions, by Device USD Million (2025-2030)
  • Table 243. MEA Microtransactions, by Model USD Million (2025-2030)
  • Table 244. Middle East Microtransactions, by Type USD Million (2025-2030)
  • Table 245. Middle East Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 246. Middle East Microtransactions, by Device USD Million (2025-2030)
  • Table 247. Middle East Microtransactions, by Model USD Million (2025-2030)
  • Table 248. Africa Microtransactions, by Type USD Million (2025-2030)
  • Table 249. Africa Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 250. Africa Microtransactions, by Device USD Million (2025-2030)
  • Table 251. Africa Microtransactions, by Model USD Million (2025-2030)
  • Table 252. North America Microtransactions, by Country USD Million (2025-2030)
  • Table 253. North America Microtransactions, by Type USD Million (2025-2030)
  • Table 254. North America Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 255. North America Microtransactions, by Device USD Million (2025-2030)
  • Table 256. North America Microtransactions, by Model USD Million (2025-2030)
  • Table 257. United States Microtransactions, by Type USD Million (2025-2030)
  • Table 258. United States Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 259. United States Microtransactions, by Device USD Million (2025-2030)
  • Table 260. United States Microtransactions, by Model USD Million (2025-2030)
  • Table 261. Canada Microtransactions, by Type USD Million (2025-2030)
  • Table 262. Canada Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 263. Canada Microtransactions, by Device USD Million (2025-2030)
  • Table 264. Canada Microtransactions, by Model USD Million (2025-2030)
  • Table 265. Mexico Microtransactions, by Type USD Million (2025-2030)
  • Table 266. Mexico Microtransactions, by Payment Methods USD Million (2025-2030)
  • Table 267. Mexico Microtransactions, by Device USD Million (2025-2030)
  • Table 268. Mexico Microtransactions, by Model USD Million (2025-2030)
  • Table 269. Research Programs/Design for This Report
  • Table 270. Key Data Information from Secondary Sources
  • Table 271. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Microtransactions: by Type USD Million (2018-2023)
  • Figure 5. Global Microtransactions: by Payment Methods USD Million (2018-2023)
  • Figure 6. Global Microtransactions: by Device USD Million (2018-2023)
  • Figure 7. Global Microtransactions: by Model USD Million (2018-2023)
  • Figure 8. South America Microtransactions Share (%), by Country
  • Figure 9. Asia Pacific Microtransactions Share (%), by Country
  • Figure 10. Europe Microtransactions Share (%), by Country
  • Figure 11. MEA Microtransactions Share (%), by Country
  • Figure 12. North America Microtransactions Share (%), by Country
  • Figure 13. Global Microtransactions share by Players 2023 (%)
  • Figure 14. Global Microtransactions share by Players (Top 3) 2023(%)
  • Figure 15. Global Microtransactions share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. PayPal (united States) Revenue, Net Income and Gross profit
  • Figure 18. PayPal (united States) Revenue: by Geography 2023
  • Figure 19. Paysafecard (Austria) Revenue, Net Income and Gross profit
  • Figure 20. Paysafecard (Austria) Revenue: by Geography 2023
  • Figure 21. Taler Systems SA (Luxembourg) Revenue, Net Income and Gross profit
  • Figure 22. Taler Systems SA (Luxembourg) Revenue: by Geography 2023
  • Figure 23. SatoshiPay (Germany) Revenue, Net Income and Gross profit
  • Figure 24. SatoshiPay (Germany) Revenue: by Geography 2023
  • Figure 25. Skrill (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 26. Skrill (United Kingdom) Revenue: by Geography 2023
  • Figure 27. Amazon Payments (United States) Revenue, Net Income and Gross profit
  • Figure 28. Amazon Payments (United States) Revenue: by Geography 2023
  • Figure 29. CashSender (Canada) Revenue, Net Income and Gross profit
  • Figure 30. CashSender (Canada) Revenue: by Geography 2023
  • Figure 31. Stripe (United States) Revenue, Net Income and Gross profit
  • Figure 32. Stripe (United States) Revenue: by Geography 2023
  • Figure 33. BOKU Inc (United States) Revenue, Net Income and Gross profit
  • Figure 34. BOKU Inc (United States) Revenue: by Geography 2023
  • Figure 35. Tap2Pay (Poland) Revenue, Net Income and Gross profit
  • Figure 36. Tap2Pay (Poland) Revenue: by Geography 2023
  • Figure 37. Global Microtransactions: by Type USD Million (2025-2030)
  • Figure 38. Global Microtransactions: by Payment Methods USD Million (2025-2030)
  • Figure 39. Global Microtransactions: by Device USD Million (2025-2030)
  • Figure 40. Global Microtransactions: by Model USD Million (2025-2030)
  • Figure 41. South America Microtransactions Share (%), by Country
  • Figure 42. Asia Pacific Microtransactions Share (%), by Country
  • Figure 43. Europe Microtransactions Share (%), by Country
  • Figure 44. MEA Microtransactions Share (%), by Country
  • Figure 45. North America Microtransactions Share (%), by Country
List of companies from research coverage that are profiled in the study
  • PayPal (united States)
  • Paysafecard (Austria)
  • Taler Systems SA (Luxembourg)
  • SatoshiPay (Germany)
  • Skrill (United Kingdom)
  • Amazon Payments (United States)
  • CashSender (Canada)
  • Stripe (United States)
  • BOKU Inc (United States)
  • Tap2Pay (Poland)
Additional players considered in the study are as follows:
Fortumo (Estonia) , Payment Pin (Australia)
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Key Highlights of Report


Apr 2024 210 Pages 74 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Microtransactions Market Quantitative research analysis
Global Microtransactions Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as PayPal (united States), Paysafecard (Austria), Taler Systems SA (Luxembourg), SatoshiPay (Germany), Skrill (United Kingdom), Amazon Payments (United States), CashSender (Canada), Stripe (United States), BOKU Inc (United States) and Tap2Pay (Poland) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"To have virtual cosmetics and outfits to display their playable character and to make it look according to our preferences." is seen as one of major influencing trends for Microtransactions Market during projected period 2023-2030.
The Microtransactions market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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