What is Scotch Whiskey Market?
Scotch whisky was originally made from malted barley. Scotch whisky is made in Scotland from cereals, yeast and water only. There are two types of Scotch whisky malt whisky and grain whisky. Scotch malt whisky is fermented from malted barley and the resulting alcohol concentrated in a batch distillation in copper pot stills. Scotch grain whisky is fermented from a mash containing other non-malted cooked cereals (such as barley, wheat or maize) and a smaller proportion of malted barley. Commercial distilleries began introducing whisky made from wheat and rye. The alcoholic beverages show tremendous growth over the past few years due to changing customers' lifestyles, growing urbanizations and changing consumer preference.
Highlights from Scotch Whiskey Market Study
|Unit||Value (USD Million)|
|Key Companies Profiled||Bacardi (Bermuda), Beam Suntory (United States), Diageo (United Kingdom), Pernod Ricard (France), William Grant & Sons (United Kingdom), Aceo (United Kingdom), Ben Nevis Distillery (Scotland), Brown-Forman (United States), Edrington (United Kingdom), George Ballantine Son (United Kingdom), Inver House (United Kingdom) and Whyte & Mackay (United Kingdom)|
The key manufacturers are targeting the innovations of the products with better quality, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market Research Analyst at AMA predicts that United Kingdom Vendors will contribute to the maximum growth of Global Scotch Whiskey market throughout the forecasted period. Bacardi (Bermuda), Beam Suntory (United States), Diageo (United Kingdom), Pernod Ricard (France), William Grant & Sons (United Kingdom), Aceo (United Kingdom), Ben Nevis Distillery (Scotland), Brown-Forman (United States), Edrington (United Kingdom), George Ballantine Son (United Kingdom), Inver House (United Kingdom) and Whyte & Mackay (United Kingdom) are some of the key players profiled in the study.
Scotch Whiskey Market Segmentation:
|Type||Blended Whisky, Bulk Blended Whisky, Pure Malt Whisky and Grain Whisky|
|Distribution Channels||Supermarket,Convenience Stores,Online Sales,Others|
|End User||Individual,Restaurants & Bars,Clubs,Hotels,Others|
On the basis of geography, the market of Scotch Whiskey has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Increasing club- as well as the pub-visiting population, is also anticipated to accelerate this demand and Improved marketing and advertising campaigns
Market Growth Drivers:
Increase in demand for premium blended scotch whiskey, Rising Demand for Premium and Super-Premium Whiskey Is Propelling Whiskey Sales in Emerging Regional Markets and Increasing Demand for Premium Products in Developed Countries is Anticipated to Boost Growth Due to Account of Rising Demand for Conventional Drinks
Challenges Regarding Creativity and Innovation in the Scotch Whiskey Industry
Strict Government Regulation and Availability of Alternative Such as Wine and Beer
Rising Dependency towards Innovative Organic Whiskey Product and Introduction of different type of flavors Scotch whiskey is Attracting a New Generation
Key Target Audience
Scotch Whisky Manufacturers, Suppliers and Distributors of Scotch Whisky, Regulatory Bodies, New Entrants, Government Regulatory and Research Organizations and Others
Market Leaders & Development Strategies
On 21st September 2021, Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and a reference for global whisky and fine spirits lovers. Since its creation by Sukhinder and Rajbir Singh in 1999, The Whisky Exchange, based in the UK, has become one of the biggest, most successful online drinks retailers, with a catalogue of circa 10,000 products.
On 30 May 2022, Dewar’s, a blended Scotch whisky brand, has introduced a new product - Dewar’s Double Double series, a small batch premium blended scotch whisky crafted using a four-step ageing process. The alcohol company said its Double Double series is finished in a variety of sherry casks and has three limited-editions of 21-year-old, 27-year-old, and 32-year-old. The 32-year-old blend, it said, won the Whisky of the Year in 2020 at the International Whisky Competition for its taste.