About Embedded Payments-
Embedded Payments is the transaction method in which consumers can make transactions in one touch of a button. Embedded Payments allow people to make payments without switching any apps. This payment method offers an excellent users experience with speedup checkout and payment settlement process. Nowadays this payment system is offered by many online ecommerce sites, food delivery apps and payroll automation software.
|Unit||Value (USD Million)|
The market for Embedded Payments is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as service innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Embedded Payments- market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Infinicept (United States), BlueSnap (Israel), Adyen (Netherlands), FIS, Inc (United States), Mashgin (United States), Modulr Finance (United Kingdom), PayNearMe (United States), Atos SE (France), Stitch (South Africa) and Cover Genius (Australia) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Payrix Payments (United States), eWally (Brazil), Sedicii (Ireland) and Wallet Engine (Singapore).
AMA Research has segmented the market of Global Embedded Payments- market by Type (Credit Card Based, Debit Card Based, UPI (United Payment Interface) and Other), Application (Mobile Apps and Bank Website) and Region.
On the basis of geography, the market of Embedded Payments- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End User, the sub-segment i.e. Individuals will boost the Embedded Payments- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Innovation of Fifth Generation (5G) Technology and Innovations of New Software Applications
Market Growth Drivers:
Surge in Demand in Time Efficient Payment Transactions, Demand in Secure and Easy Payment Transactions and Rising Growth in Ecommerce Shopping
Lack of Proper Internet Connectivity for Embedded Payments, Limitations on Payments and Transactions Activity and Lack of Knowledge About Embedded Payments among Individuals
Hacking and Cybersecurity issue Associated with Embedded Payments
Growing Fintech Infrastructure, Continuous Growth in Information Technology and Rapid Growth of Ecommerce Platform
Market Leaders and their expansionary development strategies
On 14 February 2022, Financial technology leader FIS announces it has enhanced its embedded payments strategy with the acquisition of Atlanta-based, Payrix . This acquisition aligns with FIS' strategy to expand its e-commerce offerings to companies of all sizes, and in any industry, by embedding payments capabilities within Software-as-a-Service (SaaS) platforms. This acquisition will also enable FIS to unlock the value of its broad solution portfolio by delivering embedded finance capabilities in addition to its e-commerce offerings to small- and medium- sized businesses (SMBs).
On 9 August 2022, Infinicept, a provider of embedded payments software, announced the launch of Infiniport, a single, open payment operations capability enabling clients to interface with any processor or alternative payment rail they choose. With Infiniport, payment facilitators, payments companies, and software platforms with embedded payments can now “bring their own processor” (BYOP) to their payments and business initiatives. and On 30 March 2022, Adyen has announced its expansion beyond payments to build embedded financial products. These products will enable platforms and marketplaces to create tailored financial experiences for their users. The suite of products will allow platforms to unlock new revenue streams and increase user loyalty.
Key Target AudienceEmbedded Payments Providers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.