Women's Lingerie- Market Scope
Lingerie is a category of women's clothing including undergarments, Sleepwear and lightweight robes. Lingerie is made of lightweight, Stretchy, smooth, sheer or decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon or Lace. These fabrics can be made of various natural fibres like silk or cotton or of various synthetic fibres like polyester or nylon. Lingerie is the most beautiful, luxurious, and feminine apparel and is appreciated worldwide for its practicality and comfort. The increasing availability of lingerie in a wide variety of designs, patterns, colours, sizes, and brands this factor is driving the market and the High cost of raw materials and designing this factor may restrain the market. In addition, rapid urbanization and the increasing number of working women leading to rising in spending capacity are some factors expected to boost the women’s lingerie market. Social media campaigning, promotional activities, and marketing strategies are creating awareness regarding various lingerie products available in the market. Lingerie clothing such as bridal wear, normal wear, sportswear, and sleepwear, among others
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|Key Companies Profiled||HANESBRANDS INC. (United States), Triumph Intertrade AG (Germany), Calvin Klein (United States), Fruit of the Loom (United States), Nubian Skin (United Kingdom), UNIQLO CO., LTD (Japan), Jockey International (United States), WACOAL HOLDINGS CORP (Japan), Lise Charmel (United States) and Ordifen (China)|
Competition among existing players is due to the stiff market share occupied by leading players. The industry leader is engaged in offering innovative and superior quality to cater to the ever-growing demand for Women's Lingerie. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Women's Lingerie- market throughout the predicted period.
HANESBRANDS INC. (United States), Triumph Intertrade AG (Germany), Calvin Klein (United States), Fruit of the Loom (United States), Nubian Skin (United Kingdom), UNIQLO CO., LTD (Japan), Jockey International (United States), WACOAL HOLDINGS CORP (Japan), Lise Charmel (United States) and Ordifen (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are VENUS FASHION, INC (United States), Oleno International Company Ltd. (China), Victoria's Secret (United States), Gap Inc. (United States), Cosmo Lady (China) Holdings Company Limited (China), Bare Nessities (United States) and Hop Lun (Hong Kong) Limited (Hong Kong).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Women's Lingerie- market by Type , by Application (Kids and Adults) and Region with country level break-up.
On the basis of geography, the market of Women's Lingerie- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
Market Leaders and their expansionary development strategiesIn January 2023, Victoria's Secret & Co. Fortune 500 specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure, and swim, as well as award-winning prestige fragrances and body care announced that it has completed the acquisition of 1oo percent of Adore Me Inc., a digitally-native intimate’s brand.
In April 2022, Caroline Kennedy Alexander announced the creation of the UK’s first luxury lingerie collection specifically for cancer patients. She also designed and developed a range of high-end underwear, under the name LoveRose Lingerie along with fashion designer Sarah Bell Jones
Influencing Trend:Increase the use of flexible and comfortable fabrics for the manufacturing of lingerie
Market Growth Drivers:Increasing availability of lingerie in a wide variety of designs, patterns, colors, sizes, and brands
Challenges:Niche brands are invading the mass market for lingerie
Restraints:High cost of raw materials and designing
Opportunities:Growing demand for luxury brands and women’s lingerie
Key Target AudienceWomen's Lingerie Manufacturers Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Strategic Business Planners, Government Regulatory and Research Organizations