What is Jerky Market?
Jerky is lean-trimmed meat cut into strips and dried (dehydrated) to prevent spoilage. Normally, this drying includes the addition of salt to prevent bacteria growth before the meat has finished the dehydrating process. The manufacture of dried meat products is regulated across the majority of the country. Jerky is becoming more popular among consumers as compared to sit-down meals. Growing consumer demand for nutrient-dense snacks, including those with healthy fats, iron, and vitamin B, is driving the development of enriched meat snacks, which in turn is driving the market for jerky. Due to the portability of foods like jerky, sticks, and sausages, it is a convenient choice for consumers looking for wholesome meat snacks. In a few years, consumer preference has moved towards healthy snacks including jerky. Consumers prefer more information on the packaging of the products.
Highlights from Jerky Market Study
|Unit||Value (USD Million)|
|Key Companies Profiled||Conagra Brands, Inc. (United States), B.K.H. Jerky (Canada), Perky Jerky. (United States), Golden Island. (United States), Laverstoke Park Farm (United Kingdom), H.J. Heinz Company Brands LLC (United States), TILLAMOOK COUNTRY SMOKER (United States), Coppernose Ltd (United Kingdom), JM Foods Ltd (Dubai) and Billy Franks (United Kingdom)|
Competition among existing players is due to the stiff market share occupied by leading players. The industry leader is engaged in offering innovative and superior-quality products to cater to the ever-growing demand for jerky. The companies are implementing strategic activities such as acquisitions and mergers along with collaboration with companies in other industries to aid them in improving sustenance and maintaining their competitive advantage Conagra Brands, Inc. (United States), B.K.H. Jerky (Canada), Perky Jerky. (United States), Golden Island. (United States), Laverstoke Park Farm (United Kingdom), H.J. Heinz Company Brands LLC (United States), TILLAMOOK COUNTRY SMOKER (United States), Coppernose Ltd (United Kingdom), JM Foods Ltd (Dubai) and Billy Franks (United Kingdom) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are LINK SNACKS, INC. (United States), Goat Trail LLC (United States), PRIMAL SPIRIT FOODS, INC (United States), Think Jerky (United States), People's Choice Beef (United States), JerkyCounty archer provisions and worldpantry.com LLC (United States), Wild Zora (United States), Wild West Jerky (United States), Boston Jerky Co. LLC. (United States), Bee Cheng Hiang (Singapore), Oberto Snacks Inc. (United States) and Sonoma Brands Capital (United States).
Jerky Market Segmentation:
|Texture||Soft tender,Traditional,Old Fashion,Others|
On the basis of geography, the market of Jerky has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Rising demand for Omega-3 nutrient-dense snacks
Market Growth Drivers:
Growing inclination of the population toward a health-conscious lifestyle and Easy accessibility and affordability of quality jerky products
Rising vegan food-eating population
Increasing cardiovascular implications due to high consumption of jerky
Rise in popularity of organic jerky and preference for clean label product
Key Target Audience
Manufacturers/ Suppliers, Government Regulatory, End-Users and Others
Market Leaders & Development Strategies
In July 2020, Sonoma brands acquired Chefs cut real jerky, one of the fastest-growing premium meat snacks brands in the United States. This strengthened the company’s supply chain.