About Peer-to-Peer Fundraising Technology
Peer-to-peer fundraising involves supporters who fundraise independently on your organization's behalf using individual donation pages. You’re the organization uses specialized P2P fundraising software to equip supporters with the tools to raise funds on their own, with all donations going back to the your organization. Peer-to-peer fundraising benefits non-profits by expanding their reach past their own contact lists and into the networks of others. It can help an organization organically expand its reach to new, previously unexplored networks of supporters. Increasing demand for cloud-based peer-to-peer Fundraising Software are major driver of the market growth.
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Peer-to-peer Fundraising Technology is a fragmented market due to the presence of a large number of established competitors. The market is highly competitive with a few players occupying the major share. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. Auction Software is the opportunity of fundraising software. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Donorbox (United States), GoFundMe (United States), Bonfire (United States), Fundly (India), CauseVox (United States), Bloomerang (United States), Classy (United States), Donately (United States), One Cause (United States), Grassroots Unwired (United States) and GoFundMe (United States) are some of the key players that are part of study coverage.
AMA Research has segmented the market of Global Peer-to-Peer Fundraising Technology market by and Region.
On the basis of geography, the market of Peer-to-Peer Fundraising Technology has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by By Pricing, the sub-segment i.e. Per-user will boost the Peer-to-Peer Fundraising Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. Cloud-based will boost the Peer-to-Peer Fundraising Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by BY Organization Size, the sub-segment i.e. Small and Medium Enterprises will boost the Peer-to-Peer Fundraising Technology market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Increasing use of mobile apps and gamification to attract donations
Market Growth Drivers:
Growing demand for cloud-based peer-to-peer Fundraising Software
The effort it takes to teach the existing donors/fundraisers and Tracking and managing donations
Lack of technical expertise
Expansion of nonprofit's donor base though fundraising software
Market Leaders and their expansionary development strategies
In January 2023, One Cause, a leading provider of digital fundraising technology, collectively raised over USD 5 billion using company’s fundraising platform. During this time, over 55,000 campaigns have had been hosted on the fundraising platform, advancing causes like health and human services, animal welfare, human rights, education, and youth development.
Key Target AudienceFunding Company, Research and Development (R&D) companies, Market research and consulting service providers, Government Agencies, End User Industry and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.