Global Greeting Cards Market Overview:
Greeting Cards is a thin paper that includes messages of friendship or sentiment to express oneís feeling about the special occasion. The use of various color papers as well as lace or ornaments on cards to make them more attractive has increased the popularity of greeting cards. According to a secondary source, in 2017, the United Kingdom accounted for GBP 1.50 billion revenue in the greeting cards market and ~100 million Christmas cards. In fact, the United Kingdom has a culture of sending greeting cards due to this it was estimated that on an average approximately 24 greeting cards per person are being sent each year. The increasing use of greeting cards to encourage the employee on their success or contribution to the organizations has driven the market size. Some of the players profiled in the study are American Greetings Corporation (United States), Avanti Press Inc. (United States), Current Media Group LLC (United States), Budget Greeting Cards Ltd. (United Kingdom), IG Design Group Plc (United Kingdom), Card Factory plc (United Kingdom), Party City Holdco Inc. (United States), Schurman Retail Group (United States), Galison Publishing LLC (United States), Archies Limited (India), Herbert Walkers Ltd (United Kingdom), Carlton Cards Ltd. (Canada) and Nihon Hallmark K.K. (Japan).
On the basis of geography, the market of Greeting Cards has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Greeting Cards market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Card Recipient, the sub-segment i.e. Male will boost the Greeting Cards market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Seasonal Greeting Cards
- Everyday Greeting Cards
- Increasing Demand for LED-based and Musical Greeting Cards
- Demand for Seasonal Greeting Cards Such as Christmas/New Year, Valentine's Day, Motherís Day, Etc.
- Custom Designed And 3D Greeting Cards
- Rising Social Media And Proliferation Of E-Cards
- Preference Of Consumers For Handmade Greeting Cards
- Use of Everyday Greeting Cards In Business To Encourage Employees
- Large Number of Local Vendors
The global greeting cards market is fragmented and it has been observed that most of the providers are upgrading or introducing innovative products. They rely on strategies such as partnership, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share.
Target Audience:New Entrants/Investors, Analysts and Strategic Business Planners, Greeting Cards Manufacturer, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
Major Objectives Focused through this Study To define, describe, and forecast the Global Greeting Cards market on the basis of product [Seasonal Greeting Cards and Every Day Greeting Cards] , application [Business Cards and Personal Cards], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Greeting Cards market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Greeting Cards industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Crane & Co. (United States), John Sands (Australia) Ltd. (Australia), Simon Elvin Ltd. (United Kingdom), Hallmark Cards, Inc. (United States) and UK Greetings Ltd. (United Kingdom.
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Greeting Cards market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.