Industry Background:
Online lingerie is distribution/sale of undergarments at an online platform. There is various type of undergarments available on online platforms including bras, loungewear, panties, shapewear, sleepwear, and others. Growing e-commerce segment thereby promoting online retail. Attractive promotional and marketing strategies and discount offers will help to expand the online lingerie market. Additionally, busy work life and high adoption of smartphones will help to drive the market.
According to AMA Research, the market for Online Lingerie is expected to register a CAGR of 15.67% during the forecast period to 2028. This growth is primarily driven by Advent of Subscription Services
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | K Units |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Apparel Retail sector in the Europe region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as PVH (United States), L Brands (United States), Maison Lejaby (France), LISE CHARMEL (France), Wolf Lingerie (France), Groupe Chantelle (France), Etam (France), Hanesbrands (United States), JOCKEY (United States) and Triumph International (Germany), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 22nd June 2018, Britain’s Marks & Spencer Group (M&S) has collaborated with Microsoft to explore artificial intelligence. The businesses will trial with the integration of Microsoft AI technologies into M&S stores as well as the retailer’s broader operations.
On 4th June 2018, French lingerie brand Maison Lejaby has launched invisible lingerie, the brand’s new line called Nufit. Features an extra-fine 50-gauge polyamide, made with a 26% Lycra fibre content.Online Lingerie market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing on maintaining sustainable development. The market is highly competitive with a few players occupying the major share. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Influencing Trend:
Growing E-Commerce Segment Thereby Promoting Online Retail, Adoption Due To Attractive Promotional and Marketing Strategies and Cost Benefit for Retailers Operating In Online Space
Market Growth Drivers:
Advent of Subscription Services and Increasing Internet Penetration
Restraints:
Negative Experience Due to Online Shopping and High Cost
Opportunities:
Rising Opportunities in Emerging Economics
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Online Lingerie Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Online Lingerie Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Online Lingerie players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Online Lingerie Study Sheds Light on
The Online Lingerie Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Online Lingerie industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Online Lingerie industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.