What is Bikini Market?
Bikini is a type of clothing or costume designed to be worn by women engaged in swimming, water sports, surfing and water skiing. Different fabrics used for making bikini include nylon, spandex and other which make it capable of withstanding sun, chlorine, and salt water. The changes in fashion trends and increase in disposable income of consumer results in the increased purchase of modern and designer bikini which propels the market growth.
The market study is being classified by Type (Nylon, Spandex and Other), by Application (Distribution and Direct Selling) and major geographies with country level break-up.
La perla (Italy), Relleciga (U.S), Beach Bunny Swimwear (U.S), Victoria's Secrets (U.S), Seafolly (Australia), Zimmermann (Australia), Chanel (France), Billabong (Australia) and L*SPACE (U.S) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Dolce & Gabbana (Italy), Gottex (Israel), Missoni (Italy) and LVHM (Paris).
Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Bikini market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Bikini market by Type, Application and Region. On the basis of Type, Nylon are dominating the market in the year 2019 where as Spandex stood as second largest market share.
On the basis of application, Direct Selling segment is dominating the market in the year 2019 where as Distribution segment stood as second largest market.
On the basis of geography, the market of Bikini has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2019. North America on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growth in interest of women in swimming as recreational & fitness activity
- Increase in disposable income and changes in fashion trends
- Increase in demand for luxury bikini by women
- Increasing influence of social media platform
- Price volatility of raw materials such as nylon, spandex
- Incorporation of advanced fibers to develop fabrics for bikini
Key Target AudienceManufacturers of bikini, Suppliers of raw materials, Wholesalers, distributers and retailers of bikini, Fashion industry, Sports industry and End user
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