What is Fitness Nutrition Drinks Market?
The Fitness Nutrition Drinks are the supplementary drinks which provides healthy balance of carbohydrates, proteins, fats and other ingredients. These drinks are formulated to assist consumers in fulfilling their nutritional goals. Some of the Fitness Nutritional Drinks are manufactured to be compatible for diabetic patients. Many manufacturers are coming up with flavored fitness nutritional drinks for gaining competitive advantage by product differentiation.
The market study is being classified by Type (Bottled, Canned, Bags and Other), by Application (Athlete and Non Athlete) and major geographies with country level break-up.
Abbott Laboratories (United States), The Balance Bar Company (United States), Clif Bar & Company (United States), Coca-Cola (United States), Dr Pepper Snapple Group (United States), GlaxoSmithKline (United Kingdom), GNC Holdings (United States), Monster Beverage Corporation (United States), Nestle (Switzerland) and Optimum Nutrition Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Otsuka Pharmaceutical (Japan), PepsiCo (United States), The Quaker Oats Company (United States), Red Bull (Austria), Rockstar Inc. (United States) and Yakult Honsha (Japan).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Fitness Nutrition Drinks market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Fitness Nutrition Drinks market by Type, Application and Region.
On the basis of geography, the market of Fitness Nutrition Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Upsurging Disposable Incomes across the Globe
- Increasing Instances of Chronic Diseases
Market Trend
- Increasing Awareness about Fitness and Sports Nutrition
- Introduction to Flavored Fitness Nutrition Drinks
Restraints
- Numerous Side-effects of Fitness Nutrition Drinks
- Comparatively Costly of Fitness Nutrition Drinks
Opportunities
- Introduction to Flavored and Enhanced Water
- Increasing Adoption of Herbal Flavors
Challenges
- Minimizing the Side-effects of Fitness Nutrition Drinks
Market Leaders and some development strategies
On January 4, 2017, Abbott Laboratories, a genomic disease management company that develops and markets clinical laboratory products, has acquired St. Jude Medical Company which develops medical technology and services that focus on putting more control into the hands of those who treat cardiac for 25 Billion USD.
Regulatory factors for fitness nutrition drinks can vary significantly. For the countries including Australia and the United States, manufacturers can select the wide range of ingredients, on the other hand the European Food Safety Authority’s (ESFA) as well as Nutrition Health Claims Regulation (NHCR) have restricted number of ingredients. Even though in 2016, European Union has declared that there is no need for specific sports nutrition regulations i.e. these foods can fit within General Food Law Provisi
Key Target Audience
Fitness Nutrition Drinks Manufacturers, Nutrition Drinks Distributors and Traders, Sports Agencies, Government Agencies, Research Organizations and Others