Industry Background:
Functional food and beverages are used for preventing diseases and improving health. Functional food and beverages are rich with probiotics, prebiotics, proteins & amino Acids, phytochemical & plant extracts, omega-3 fatty Acids, carotenoids, Fibers & Specialty Carbohydrates which is essential for the healthy life.
According to AMA, the market for Functional Food and Beverage is expected to register a CAGR of 7.15% during the forecast period to 2027. This growth is primarily driven by Increasing Consumer Awareness Regarding Health and Nutrition Benefits and Rising Understanding about Proper Diet..
Globally, a noticeable market trend is evident Rising Number of Chronical Diseases will help to Consumer Preference towards Healthy Food
. The Food Retail sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Cargill Inc. (United States), Archer Daniels Midland Company (United States), General Mills Inc. (United States), PepsiCo Inc. (United States), Kellogg Company (United States), Nestle S.A. (Switzerland), Abbott Nutrition (United States), Amway Corporation (United States), Arla Foods amba (Denmark) and BASF SE (Germany) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 7th February 2018, ADM has acquired Neovia, leading value added animal nutrition solutions. The deal was established for 1.535 billion dollars.
On 23rd September 2018, Cargill has launched a new range of label-friendly potato starches for meat. Product will be available under the SimPure brand.
Regulatory Insights:
On May 27, 2016, entitled “Food Labeling: Revision of the Nutrition and Supplement Facts Labels” (81 FR 33742; the “Nutrition Facts label final rule”) and “Food Labeling: Serving Sizes of Foods That Can Reasonably Be Consumed At One Eating Occasion; Dual-Column Labeling; Updating, Modifying, and Establishing Certain Reference Amounts Customarily Consumed; Serving Size for Breath Mints; and Technical Amendments” (81 FR 34000; the “serving size final rule”) (codified at title 21 of the Code of Federal Regulat
Market Drivers
- Increasing Consumer Awareness Regarding Health and Nutrition Benefits
- Rising Understanding about Proper Diet.
Market Trend
- Rising Number of Chronical Diseases will help to Consumer Preference towards Healthy Food
- Escalating Popularity of Probiotic Yogurt Drinks
Restraints
- High Price of Functional Food and Beverages
- Lack of Awareness about Benefits
- Not Easily Available in Supermarket and Grocery Stores
Opportunities
Increasing Demand of Functional Food in Emerging Nations and Need to Increase Promotional Activities
Challenges
Food Safety Concern and Government Regulations
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Functional Food and Beverage Study Sheds Light on
The Functional Food and Beverage Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Functional Food and Beverage industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Functional Food and Beverage industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.