Global Web Analytics Market Overview:
According to the Web Analytics Association, Web Analytics is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. Web analytics is a process is used to analyze the performance of a website and optimize its web usage. It enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase customer spends on their products/services. It encourages a data-driven environment for decision making and provides insights with the data. The growing demand for web analytics for better business decisions is expected to create new opportunities for the web analytics market in the upcoming years. According to AMA, the Global Web Analytics market is expected to see growth rate of 19.8%
- Growing Adoption of Digital Technology in Businesses
- Emergence of Social Media Analytics
- Demand for Site Overlay and Geo-mapping in Web Analytics
- Trends for Online Shopping
- Data Privacy Compliance
- Impact of Different Internet Technologies
- Multi-Channel Marketing
- Increasing Cloud Adoption
- Website Performance for Decision Making
- Availability of Open Source Vendors
The global web analytics market is highly competitive and consists of a limited number of vendors who compete with each other. According to AMA research, the intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for the growth of web analytics. To gain a competitive edge in the market, the providers need to develop innovative technologies and stay updated with the emerging technologies that could influence their product lines.
Some of the key players profiled in the report are Google LLC (United States), Adobe Inc. (United States), AT Internet (France), International Business Machines Corporation (United States), Microstrategy Incorporated (United States), SAS Institute (United States), Splunk Inc. (United States), Tableau Software (United States), Teradata Corporation (United States), Webtrends (United States), Clicktale (Isreal), Woopra (United States), Mixpanel (United Kingdom), Upsight, Inc. (United States) and Netbiscuits GmbH (Germany). Considering Market by End Users, the sub-segment i.e. BFSI will boost the Web Analytics market. Considering Market by Service, the sub-segment i.e. Professional Service will boost the Web Analytics market. Considering Market by Deployment, the sub-segment i.e. On-premise will boost the Web Analytics market. Considering Market by Web Analytics Technologies, the sub-segment i.e. On-site Web Analytics will boost the Web Analytics market. Considering Market by Data Collection, the sub-segment i.e. Web Logs will boost the Web Analytics market. Considering Market by Solution, the sub-segment i.e. Search Engine Tracking & Ranking will boost the Web Analytics market. Considering Market by Service Type, the sub-segment i.e. Free will boost the Web Analytics market.
In June 2019, Google entered into a definitive agreement to acquire Looker, a unified platform for business intelligence, data applications, and embedded analytics. Upon the close of the acquisition, Looker will join Google Cloud.
In November 2019, Tableau Software expanded its strategic relationship with Amazon Web Services, Inc. (AWS), for Modern Cloud Analytics (MCA), a new initiative designed to help customers unlock the power and flexibility of self-service analytics in the cloud.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Web Analytics market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Web Analytics market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Web Analytics Manufacturer, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Users.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.