Location Based Services Market Scope
Location-based services are the type of services offered through a mobile phone and take into account the device’s geographical location. They typically offer information or entertainment. They are largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are numerous applications of location-based services including local news, points of interest, directions, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement, among others. The rise in the use of location-based mobile advertising is one of the major factor contributing to the growth of the market.
The market study is being classified, by Application (Location-based Advertising, Business Intelligence & Analytics, Social Networking & Entertainment, Mapping & Navigation, Local Search & Information and Others {Disaster Management, and Emergency Support}) and major geographies with country level break-up. According to AMA, the Global Location Based Services market is expected to see growth rate of 26.1%
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Location Based Services market throughout the predicted period.
Cisco Systems, Inc. (United States), Google Inc. (United States), Alcatel-Lucent SA (France), AT&T Inc. (United States), International Business Machines Corporation (United States), Qualcomm Inc. (United States), Microsoft Corporation (United States), Oracle Corporation (United States), Apple, Inc. (United States) and Bharti Airtel, LTD. (India) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are TeleCommunication Systems, Inc. (United States), Intersec Group (France), Aruba Networks, Inc. (United States), Meridian Apps, Inc. (United States), Ruckus Wireless, Inc. (United States), YFind Technologies Private Limited (Singapore), Broadcom Corporation (United States), Texas Instruments Inc. (United States), MediaTek Inc. (Taiwan), Fujitsu Ltd. (Japan), Intel Corporation (United States), Samsung Electronics (South Korea) and LG Electronics (South Korea).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Location Based Services market by Type, Application and Region.
On the basis of geography, the market of Location Based Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. If we see Market by Technology, the sub-segment i.e. Assisted GPS {A-GPS} will boost the Location Based Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Location Type, the sub-segment i.e. Outdoor will boost the Location Based Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Hardware will boost the Location Based Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Transportation will boost the Location Based Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 4 Feb 2019, TomTom (TOM2) and Microsoft Corp. have announced that they are expanding their partnership, bringing TomTom’s maps and traffic data into a multitude of mapping scenarios across Microsoft’s cloud services. With this broadened integration, TomTom will be a leading location data provider for Microsoft Azure and Bing Maps. TomTom is also expanding its relationship with Microsoft, selecting Microsoft Azure as its preferred cloud provider.
Recently, AT&T launched cloud-based location-based services mobility data offerings. To help businesses and organizations with mobile initiatives improve productivity and have better visibility into their assets. and On 28 2017, Microsoft Corp. launched Azure Location Based Services to offer enterprise customers location capabilities. Azure Location Based Services are integrated directly into Azure, enabling enterprise customers to add Location Based Services to their existing Azure cloud solutions with the assurance that it meets Azure’s world-class standards of privacy, compliance, scalability, management, and simplicity.
Market Trend
- The Increasing Popularity of Cloud-Based Big Data Analytics
Market Drivers
- Increasing Competitiveness and Higher Adoption of Bi Solutions
- Higher Adoption of LBS and RTLS for Various Industry Applications
- The rise in the Use of Location-Based Mobile Advertising
- Increasing Use of Social Media Marketing
- The proliferation of Location-Based Apps among Consumers
Opportunities
- Evolution of IoT
- Increasing Demand for Wearable Devices
- Support from Government for Encouraging the Use of RTLS and LBS Technologies
- New Opportunities in the Industrial Manufacturing Sector
Restraints
- High Costs of RTLS
- Legal and Privacy Concerns
Challenges
- Privacy and Security Concerns
- Connectivity and Data Integration Issues
- Lack of Skilled Professionals
- Stringent Government Rules and Regulations
- Lack of Awareness, Expertise, and Other Operational Challenges
- Mobile App Data Privacy Concerns
Key Target Audience
LBS and RTLS solution vendors, LBS and RTLS service providers, Value-added resellers, Security and intelligence service providers, Managed Service Providers (MSPs), Network and system integrators and IT operations tool and solution providers
Customization available in this Study:
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