Industry Background:
The non-volatile oil pressed from sunflower seed is called sunflower oil. It is generally used as frying oil in food applications, and in emollient as cosmetic formulations. Sunflower oil is rich in oleic acid, linoleic acid, and other nutrients which helps in lowering bad cholesterol and increases good cholesterol in the blood. In recent years, a significant portion of edible oils is captured by sunflower oil, owing to its health benefits. World sunflower oil trade accounts for 30% of total consumption.This growth is primarily driven by Expanding Food and Beverage Sector with the Increase in Demand for Sunflower Oil in Food Processing Industry, The Rise in Number of Applications of Sunflower Oil in Personal Care and Biofuel Sector and Growing Health Awareness Regarding the Benefits of Sunflower Oil.
Major Vendors, such as Archer Daniels Midland Company (United States), Cargill Incorporated (United States), Colorado Mills (United States), Oliyar Production Company (Ukraine), Delizio (Belgium), Mcjerry sunfloweroil (Ukraine), ConAgra Foods, Inc. (United States), Resource Group of Companies (Russia), Kernel (Ukraine) and Aston (Russia) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
On July 02, 2018, Karnataka-based M K Agrotech private limited has launched their new product 'Sunpure', a chemical-free processed sunflower oil which is first in the country, entered into Telangana and Andhra Pradesh markets.
Market Drivers
- Expanding Food and Beverage Sector with the Increase in Demand for Sunflower Oil in Food Processing Industry
- The Rise in Number of Applications of Sunflower Oil in Personal Care and Biofuel Sector
- Growing Health Awareness Regarding the Benefits of Sunflower Oil
Market Trend
Restraints
- Availability of Substitute Products such as Palm Oil, Soya bean Oil
- High Cost of Sunflower Oil Raw Material
Opportunities
Growing Demand for Sunflower Oil among the Vegan Population, And Increase in Preference for Organic Products and Fluctuating Prices Of Other Vegetable Oils, Such As Palm Oil, Soybean Oil, and Others
Challenges
Limitations on Using the Sunflower Oil in Biodiesel and Higher Waste in Refined Process, And Declining Competitiveness with Other Vegetable Oils
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Technological Trends and Innovations
Regulatory Trends & Policies
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Market Share Movements
Growth Drivers and Constraints
New Entrants into the Market & Entry/Exit Barriers
Consumer Demographics
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Key Decision in Planning and to Further Expand Market Share
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