Digital asset management (DAM) software catalogues and maintains the repositories of media files like photos, video files, and audio files. By applying the metadata taxonomies to assets, users are able to search, group, and distribute files. DAM solutions mostly comes up with other features such as powerful functionality of import and export, versioning, preview and thumbnail views of the assets optimized for processing the speed, and automatic conversion of files to different types of file or file sizes. In short DAM is a set of various database records, while each database record contains metadata which explains the name of the file, its format and information about its content and usage. Also, digital asset management software can be used to create and manage the database and help the company to store rich media in a cost-effective manner
- Increased expenses on digital marketing by industries
- Rapid increase in the Digital Content
- Evolution in the internet services
- Emerging of IoT is likely to benefit the growth in DAM solution
- In industries such as retail, media and entertainment, military, consumer goods, and transportation, scope of DAM usage is increasing
- Dependency in traditional approaches and lack of awareness related to the market
- Concern related to the security and data privacy
- Issues related to the bandwidth and connectivity
Solutions like SaaS DAM is gaining demand in market and Rise of digital assets across various industry verticals
Players Covered in the Study are:
Adobe Systems (United States), Oracle Corporation (United States), IBM Corporation (United States), Cognizant Technology Solutions (United States), HP (United States), EMC Corporation (United States), OpenText (Canada), Celartem Inc. (United States), MediaBeacon Inc. (United States), Bynder (Netherlands) and Canto (United States)
The Global Digital Asset Management Software market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
What can be explored with Digital Asset Management Software study:
Where Digital Asset Management Software industry stands in scaling its end use implementations
What concrete benefits would result from scaled initiatives by Players
Where Players should focus their investments cycle
Key success factors and recommendations for upscaling future growth.
Target Market / Country and Key Business Segments
List of players that can be included in the study on immediate basis are IntelligenceBank (Australia), Third Light (United Kingdom), Widen (United States) and CELUM (Austria).