EMEA Pomegranate juice Market Overview:
Pomegranate juice is kind of a juice which is made from pomegranate fruit. The juice is used in cooking both as a fresh juice and also as a concentrated syrup. The pomegranate concentrates are used for pomegranate juice, medicine, food, etc. Pomegranate juice, made of pomegranate fruit is used in the kitchen as fresh juice and as a concentrated syrup. Pomegranate juice is gradually expanding in the region of Europe. The cost of the pomegranate is high and the sale price is also high. Due to the unique production method, the cost and sale price of the pomegranate is high. The big percent of consumers are from the middle class and the rich, were compared to the men, women tend to like a pomegranate more. Some of the key players profiled in the study are ASPET PREFORM (Turkey), UPRO NATURE (Iran), Mete Guneyhan (Turkey), Iric Kian Saya Co. Ltd. (Iran), Apples & Roses (Turkey), TTM Food (Iran), Sun Sun Shahd (Iran), Orumnarin (Iran) and The Passionate Pomegranate Co. (South Africa).
On the basis of geography, the market of Pomegranate juice has been segmented into Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa). If we see Market by Distribution Channel, the sub-segment i.e. Hyper/Supermarket will boost the Pomegranate juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Attractive Marketing and Promotional Strategies
- Rising Demand Due to High Availability of Vitamin C
- Adoption of Attractive Packaging
- Fueling Demand of Organic Pomegranate Juice
- Threat of Substitutes Available in the Market
- Premium pricing of Pomegranate Juice
- Rising Disposable Income of People in Emerging Countries
- Versatility in Terms of Products Innovation
- Chances of Counterfeit Products
- Stringent Regulatory Guidelines
Fruit drinks products are subjected to provide labeling which must include nutritional value. As per FDA (Food and Drug Administration) guidelines mentioned in section 403(a)(1) of the FD&C Act (21 U.S.C. 343(a)(1), a food or beverage is misbranded if its labeling is false or misleading. Additionally, Beverages and liquid dietary supplements may bear health claims, which characterize the relationship between a substance (food or food component) and a disease or health-related condition.
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies
Target Audience:Pomegranate Juice Producers, Pomegranate Juice Suppliers/Distributors, Potential Investors, Government Agencies, Research Institutes and Others
Major Objectives Focused through this Study To define, describe, and forecast the EMEA Pomegranate juice market on the basis of product [Pomegranate Powder and Pomegranate Juice Concentrate] , application [Food Industry, Cosmetics Industry and Pharmaceutical Industry], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Pomegranate juice market with respect to major geographies, namely, Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa)
To strategically profile the key players and analyzing their market shares and core competencies in the Pomegranate juice industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Pomegranate juice market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.