Scope of the Study
Affiliate tracking is the process of managing and tracking marketing activities, frequently through the use of special software and different plugins installed in affiliate websites. It is mostly used by businesses that own affiliate networks in order to manage its affiliates and gain insight into the performance of each affiliate and the network as a whole. This software is to allow the owner of affiliate networks to track the performance of their affiliates in order to measure which ones are driving traffic and revenue and to be able to give proper compensation. There are various aspects of affiliate tracking including CPC (Cost per click), CPA (Cost per acquisition), CPM (Cost per impression), CPS (Cost per sale), CPI (Cost per install) and others.
The market study is being classified by Type (Client Based Tracking and Server Based Tracking) and major geographies with country level break-up.
QualityUnit (Slovakia), Tipalti (United States), Offerslook (United States), Scaleo (United Kingdom), Tapfiliate (The Netherlands), Affise Technologies (Vilnius), TrackingDesk (Israel), iDevDirect (United States), Codewise (Poland) and Cellxpert (Israel) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are HitPath (United States), Linkdex (United Kingdom), Oplytic (United States) and Daani MLM Software (India).
The companies are exploring the market in new regions by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. Key players are exploring new geographies through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Affiliate Tracking Software market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Affiliate Tracking Software market by Type, Application and Region.
On the basis of geography, the market of Affiliate Tracking Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Tracking Methods, the sub-segment i.e. Browser Cookie Tracking will boost the Affiliate Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Mode, the sub-segment i.e. Cloud-based will boost the Affiliate Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Small and Medium Enterprises (SMEs) will boost the Affiliate Tracking Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand Due To Easy Account Management
- High Adoption Due To Features Such That in Depth Reporting
- Real-Time Tracking and Reporting
- Availability of Online As Well As Offline Tracking
- Rising Concern Regarding False Advertising, Unlawful Use of Trade Names, Logos, or Brands
- Huge Demand in Various Business
Market Leaders and their expansionary development strategies
On 19th March 2019, Tipalti the leading global payables automation solution has upgraded our PayPal services offering to help our customers execute PayPal payments to their suppliers even more effortlessly and enhance customers’ B2B payments experience.
On 5th March 2019, Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers has introduced a brand new Voluum subscription Entry Plan and the industry’s first marketplace for advertising offers fully integrated with ad-measurement and management functionalities
Key Target AudienceSoftware Developers, Technology Providers, Government and Private Research Organization, Government Regulatory Bodies and Others
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase