Nowadays, the boundaries between activewear and fashion sportswear had become increasingly unclear, with many people selecting to wear hoodies, yoga pants, tracksuits, as well as other garments openly associated with athletic wear as everyday dress. Casual sportswear includes hats, upper garment, under clothing, and skirts. The increasing demand for the casual sportswear is due to increasing importance of healthy living among people around the globe. These casual sportswear are widely used in professional athletics as well as in amateur sport. The increasing disposable income coupled with the Athleisure trend among people is expected to boost the growth of global casual sportswear market over the coming years. Moreover, team & individual fitness and sports activities are growing significantly across the globe. With a noteworthy rise in celebrity endorsements for fitness and casual sportswear, the global market is likely to rise at a substantial momentum.
AMA Research have segmented the market of Global Casual Sportswear market by Type, Application and Region. On the basis of Type, Upper Garment are dominating the market in the year 2020
On the basis of geography, the market of Casual Sportswear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020.
The "athleisure" trend
Increasing Disposable income globally, Rising demand around the world and An Increased Importance of Healthy Living
Growing Opportunities from Emerging Markets and Innovative fabric technologies in sportswear
- Availability of Counterfeit products
In addition to the aforementioned factor, Increasing Disposable income globally
is expected to propel the growth of the market over the forecast period.
One of the key player in the market, Nike, Inc. has opened a new store in New York City, United States in November 2018. Nike NYC is a flagship store. The building covers the six stories (including a below-street-level floor), cover more than 68,000 square feet area. This expansion will likely to increase the consumer base as well as revenue for the company over the coming years.
The key Vendors profiled in the study are Nike, Inc.(United States), Adidas AG (Germany), PUMA SE (Germany), V.F.Corporation (United States), Columbia Sportswear Company (United States), Amer Sports Oyj (Finland), Under Armour, Inc. (United States), lululemon athletica Inc. (Canada), Levi Strauss & Co.(United States) and Mizuno Corporation (Japan). A lot of German and United States players are profiled in the research study indicating a strong market dependence.