Global Water Softeners Market Overview:
The intensifying demand for soft water owing to industrialization, Rapid urbanization and an increasing amount of hard water leading to surging demand for water softener equipment in residential areas is expected to boost the Global Water Softener market in the forecast period. Water Softener is a filtration unit which is used for conversion of hard water to soft water by removing excess calcium and magnesium present in the water. The processes involved in the filtration process are ion exchange, distillation and reverse osmosis. The market is based out on the areas where there is a presence of hard water. Water softener in the home reduces greenhouse gases and chlorine content, also removes odour with good efficiency is anticipated to boost the market. According to AMA, the Global Water Softeners market is expected to see growth rate of 5.0% and may see market size of USD1610.2 Million by 2027.
- Increasing awareness over ill effects of hard water usage
- Usage of IoT in developing countries for water softener market
- Rising investment in Research and Development of water softener technology resulting in more efficient and less resource consuming water softeners
- Less awareness about water softeners, purification, and filtering process to rural consumers, in turn, preferring substitute methods (cloth straining, boiling, chlorinating, slow sand filtration, ceramic filters)
- Rural spending on water softening systems is less as compared to urban spending may hamper the growth of the market.
- Rising construction activities, expanding industrial activities have generated improved demand for water purification systems for treating water supply which in turn is providing opportunity for these market players.
- The threat of using soft water softener systems on the environment is posing a challenge for this market.
- Alternatives used for softening water like chemical filters
- Installation cost of water softener system.
The market appears to be consolidated and competitive with few Manufacturers who are developing technologically advanced softening systems which help to reduce wastage. The players are investing on product design, increasing efficiency and reducing environmental impacts. Increased consumption of soft water has encouraged seller to invest in R and D of the water softener products.
Some of the key players profiled in the report are 3M (United States), A.O. Smith Water Technologies (United States), BWT Aktiengesellschaft (Austria), Culligan International Company (United States), EcoWater Systems LLC (United States), Pentair Residential Filtration LLC (United States), Feedwater Limited (United Kingdom), Fleck Systems (United States), Harvey Water Softeners Limited (United Kingdom), Kinetico Incorp. (United Kingdom), Marlo Incorp. (United States), Monarch Water Limited (United Kingdom), Pelican Water Systems (United States), Qingdao Haier Co., Limited (China), Watts Water Technologies Inc., (United States), Evoqua Water Technologies (United States) and Whirlpool Corp. (United States). Additionally, following companies can also be profiled that are part of our coverage like Axel Johnson (United States), Canature (Canada), Hague Quality water (United States) and Ion Exchange India (India). Analyst at AMA Research see United States Manufacturers to retain maximum share of Global Water Softeners market by 2027. Considering Market by Capacity, the sub-segment i.e. 32,000 will boost the Water Softeners market. Considering Market by Industrial Applications, the sub-segment i.e. Food processing units will boost the Water Softeners market.
On September 2018, A.O Smith became primary water treatment product supplier brand at Lowe’s the United States home and A. O. Smith has also provided merchandising support through new branded displays and improved online experience, including a product selector tool on AOSmith at Lowes.com, to help customers determine the right product for their needs.
What Can be Explored with the Water Softeners Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Water Softeners Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Water Softeners
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Water Softeners market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Water Softeners market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Water Softener Manufacturers, Government and Regulatory bodies, Venture Capitalists and Intermediaries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.