Social media management tools make sharing content on social media platform easier for all kind of businesses. As social media has become integral part across businesses, popularity of social media management tools is rising. Using these tools, companies promote their business, reach out to target audience and manage the responses swiftly. With 2.77 billion social media users worldwide as of early 2019, companies look to exploit such a huge customer base.
Enterprise's Inclination Towards Automation, Rising Analytics Adoption in Marketing and Management of Customer Relationship
Need for Brand Awareness Among Companies Amid Fierce Competition and Availability of Large Number of Consumer Base on Social Media
Growing Digitization in Emerging Countries, Rising Cloud Application in Social Media Management Tools and High Adoption Rate Among SMEs
The Players Covered in the Study are:
Hootsuite [Canada], Zoho [United States], Sprout [South Africa], AgoraPulse [United States], Sendible [United Kingdom], Falcon.io [Denmark], Socialbakers [Czech Republic], Buffer [United States], Searchmetrics [United States] and Salesforce [United States]
Social media management tools are subjected to data breach and stringent regulations are in place to protect the same regulatory bodies such as General Data Protection Regulation (EU) and the Privacy Shield (USA). As per GDPR, Controllers of personal data must put in place appropriate technical and organisational measures to implement the data protection principles. Business processes that handle personal data must be designed and built with consideration of the principles and provide safeguards to protect.
List of players that can be included in the study on immediate basis are Crowdbooster [United States], Lithium Technologies [United States], NUVI [United States], Oktopost [Israel], Social Board [United States], Meltwater [United States], Germinait Solutions Private Limited [India], Spredfast, Inc. [United States], Sprinkler, Inc [United States], Synthesio [United States] and Tableau Software Inc [United States].